Stipend / pay:

upto ₹15k

About Ouffits

Ouffits is a limited-drop streetwear brand with city-specific launches, artist collaborations and a community-approved design system. We're a Shopify D2C store running on print-on-demand, so we scale on demand rather than inventory. Your job is to turn ad spend into profitable, repeatable sales.

About the role

You'll build and run Ouffits' paid marketing engine: strategy, funnels, campaigns, tracking and optimisation. You'll own the numbers (CAC, ROAS, AOV, conversion rate) and work closely with the social media creator to turn good content into winning ads.

Roles & responsibilities

1. Strategy & funnel building

- Design the full-funnel plan: awareness, consideration, conversion, retargeting
- Build funnels around our drop model: teaser, waitlist, drop launch, last-call urgency, restock or Vault
- Plan campaigns for city-specific drops and audience clusters
- Set monthly budgets, targets (ROAS, CPA, CPM, CTR) and scaling rules

2. Campaign setup & management

- Create and run Meta (Facebook + Instagram) ads: Advantage+, catalog and retargeting
- Test Google Ads (Search, Shopping, Performance Max) and YouTube if relevant
- Structure campaigns, ad sets and ads properly, with transparent naming conventions
- Manage audiences: lookalikes, interest and custom audiences from site visitors, IG engagers and customers

3. Creative testing

- Work with the content creator on ad creative briefs: hooks, angles, formats and UGC-style ads
- Run structured tests on creatives, copy, hooks, audiences and offers
- Identify winning creatives and scale them; kill losers quickly
- Write ad copy and headlines that fit the brand's tone

4. Tracking & setup

- Set up and maintain Meta Pixel, Conversions API, GA4 and event tracking on Shopify
- Verify that purchases, add-to-cart and checkout events fire correctly




- Build dashboards for daily and weekly performance

5. Optimisation & analysis

- Monitor campaigns daily: budget, frequency, fatigue, CPM and CTR
- Optimise for conversion rate, AOV and ROAS across the funnel
- Diagnose problems (low CTR, high CPC, cart drop-off) and recommend fixes on both ads and website
- Send a weekly report with insights, learnings and next steps

6. Retention & remarketing (bonus scope)

- Support email/WhatsApp remarketing flows: abandoned cart, post-purchase, drop alerts
- Help build the customer list for repeat drops

7. Competitor & market research

- Study competitor ads (Meta Ad Library), pricing, offers and positioning
- Track streetwear and D2C trends in India

Requirements

- Hands-on minimum 1 year of experience running Meta Ads with real budgets (personal projects, freelance or internship count)
- Understanding of the funnel, ROAS, CAC, CTR, CPM, AOV and attribution
- Comfortable with Meta Ads Manager and basic Google Ads
- Analytical mindset and comfort with spreadsheets
- Ability to explain your decisions and results clearly
- Ownership and honesty about numbers, including when campaigns don't work

Good to have

- Experience with D2C, fashion or Shopify brands
- Knowledge of GA4, Google Tag Manager and Meta Conversions API
- Experience with creative testing frameworks
- Basic knowledge of email/WhatsApp marketing tools (Klaviyo, WATI, etc.)
- Meta Blueprint or Google Ads certification

What you'll get

- Real ad budgets and real decision-making power
- Direct mentorship from the founder on D2C growth
- Chance to build and own the growth engine of a growing brand
- Certificate and recommendation letter

How to apply Send your resume or profile and a short note about a campaign you've run (budget, results, what you learned) to [email / LinkedIn DM]

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Email: [email protected]

📌 Performance Marketing Specialist (India)
🏢 Ouffits
📍 India