About Spall

Spall is a growing global sports brand based in the UAE, rooted in combat sports, performance, and movement, serving athletes and sports enthusiasts across international markets. This is an opportunity to join a growing brand where your decisions directly impact how we scale across various markets.

Responsibilities

- Build and manage Amazon Sponsored Products, Sponsored Brands, Sponsored Display, DSP, Google Ads, and Shopify acquisition campaigns.
- Own bid and budget management against ACoS, TACoS, ROAS, contribution margin, and profitability—not just spend.
- Analyze search terms and queries, harvest winners, eliminate waste, and maintain strong negative-keyword hygiene.
- Build scalable campaign structures across a large SKU catalog, including keyword lifecycle, match types, ranking, discovery, defensive, and profit campaigns.
- Lead advertising strategy for recent product launches, promotions, seasonal campaigns, and catalog expansion.
- Analyze paid vs. organic performance and use the data to guide overall account strategy.
- Manage and optimize Google Search, Shopping, Performance Max, and other relevant acquisition campaigns.
- Build and optimize Shopify landing pages and product pages from brief to launch.
- Continuously improve conversion rates, customer journeys, offers, and landing-page performance.
- Work with creative, product, and operations teams to connect advertising performance with broader business goals.
- Build reporting and provide clear recommendations based on performance data.
- Own outcomes independently and make strategic decisions without needing constant direction.





Technical / Platform Experience

Experience with Amazon Ads, Seller Central, Amazon DSP, Google Ads, Google Analytics/GA4, Shopify, Merchant Center, and Amazon analytics tools is strongly preferred.

Experience with HTML, CSS, Shopify Liquid, JavaScript, landing-page builders, CRO, or basic website development is a major plus. You don't need to be a developer, but being able to make basic website changes and troubleshoot without relying on a developer for everything is valuable.

You Should Apply If You're

- A structured thinker who can defend decisions with data and change direction when the data changes.
- Experienced managing large advertising budgets and driving strategy at scale.
- Comfortable working with large SKU catalogs.
- Highly analytical and commercially minded.
- Comfortable taking ownership and working independently.
- Focused on incremental growth, not vanity metrics.
- Able to move quickly, test ideas, and turn data into action.

Performance Measures

- Improvement in ACoS, TACoS, ROAS, and profitability
- Reduction in wasted ad spend
- Growth in profitable revenue and organic sales
- Keyword coverage and visibility for priority ASINs
- Campaign setup accuracy and execution speed
- Successful product launches and scaling
- Conversion-rate and landing-page improvements
- Reporting accuracy and quality of strategic recommendations

Work Environment

This is a hybrid role with an in-person component. Relocation may be required. You'll be joining Spall at a stage where you won't simply be maintaining an existing marketing machine—you'll be supporting further building and scaling it.

📌 Performance Marketing Specialist- Amazon & Google (Mumbai)
🏢 Spall
📍 Mumbai