Key Responsibilities:

Campaign Management: Manage Meta (Facebook & Instagram) and Google advertising campaigns end-to-end.

Lead Generation: Set up, monitor, and optimize lead-generation funnels and campaigns.

Audience & Testing: Manage target audience strategy, remarketing/retargeting campaigns, and A/B testing for ad creatives and audiences.

Budget & ROI Control: Monitor ad budgets, manage Cost Per Lead (CPL), and optimize overall campaign return on investment.

Quality Analysis: Analyze lead quality and overall campaign performance to drive continuous improvements.

Integration & Analytics: Coordinate tracking setup, landing page performance, and CRM/WATI integration.

Reporting: Prepare regular data-driven performance and KPI reports for management review.

Key Skills & Competencies

Digital Advertising (Meta Ads & Google Ads)

Data Analysis & Campaign Optimization

Ad Budget & CPL Management

Deep understanding of lead-generation funnels

Preferred Qualifications & Requirements





Education: Bachelor's degree in Marketing, Digital Marketing, Business Administration, Advertising, Communications, Statistics, Economics, or related fields. (MBA/PGDM in Marketing is an added advantage).

Certifications: Google Ads, GA4, Meta Ads, SEO, SEM, PPC, Marketing Analytics, or Conversion Rate Optimization (CRO) certifications are preferred.

Tools & Software: Meta Ads Manager, Google Ads, GA4, Google Tag Manager, Excel/Google Sheets, CRM/WATI.

Experience: 1–4 years of experience managing paid campaigns and generating measurable leads/conversions.

Key Performance Indicators (KPIs)

Total Leads Generated

Cost Per Lead (CPL)

Lead Quality & Conversion Rates

Campaign ROI

Optimization & Reporting Accuracy

Pay: ₹18,000.00 - ₹73,000.00 per month

Work Location: In person

📌 Performance Marketing Manager (Bengaluru)
🏢 The Art of Living HR
📍 Bengaluru