Company Description Adskom India Private Limited is a programmatic advertising and audience management company founded in 2016, bringing together engineers, marketers, and traders to unlock the full potential of data-driven digital media. Over time, the company has evolved into an audience platform that serves both brand marketers and performance advertisers, focusing on measurable results across display, video, mobile, and social channels. Adskom combines data, platform intelligence, and CRM or third-party data sources to build personas and drive performance at scale throughout the product life cycle.

Clients are primarily mid-sized businesses and local agencies seeking improved performance through search, social, and display advertising. The company operates as both an ad tech player with an independent trading desk and a digital media agency, specializing in programmatic trading, audience buying, and maximizing returns on ad spend.

Role Description The Performance Marketing Manager will lead and optimize paid campaigns across Google Ads and Meta Ads, focusing on key performance metrics such as ROAS, CAC, CPL, and CPA. This full time, on-site role based in Noida involves planning, executing, and scaling performance campaigns, including budget allocation, bid optimization, and audience segmentation. The role includes daily monitoring of campaign performance, analyzing data, generating insights, and implementing A/B tests to improve conversion rates and reduce acquisition costs.

The Performance Marketing





Manager will collaborate with cross-functional teams for creative development, landing page optimization, and tracking implementation, ensuring proper attribution and reporting across channels. Additionally, the role requires preparing performance dashboards, presenting results and recommendations to stakeholders, and staying current with platform updates and best practices in performance marketing.

Qualifications

- Strong expertise in performance marketing metrics and optimization, including ROAS, CAC, CPL, and CPA.
- Hands-on experience managing and scaling campaigns on Google Ads (Search, Display, Video) and Meta Ads (Facebook, Instagram).
- Proficiency in campaign planning, audience targeting, bid strategies, and budget management across digital channels.
- Ability to analyze large data sets, interpret campaign performance, and generate actionable insights using analytics and reporting tools.
- Knowledge of conversion tracking, pixels, tagging, attribution models, and basic understanding of CRM and third-party data integration.
- Experience with A/B testing, landing page optimization, and funnel performance improvement.
- Strong communication and collaboration skills, with the ability to present performance reports and recommendations clearly to stakeholders.
- Bachelor’s degree in Marketing, Business, Statistics, Engineering, or a related field; relevant certifications in Google Ads or Meta Ads are an advantage.
- Prior experience in an ad tech, programmatic trading desk, or digital media agency environment is preferred.

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📌 PERFORMANCE MARKETING MANAGER| Noida |Google Ads & Meta Ads , ROAS, CAC, CPL and CPA
🏢 Adskom India Private
📍 Noida