Location : Kochi | Full-time | Reports to GM Marketing

Work schedule: 6-day week, with the second Saturday off

Immediate Joiners preferred.

About the Role:

We're looking for a Growth & Performance Marketing Manager — not just a media buyer. This person owns acquisition and pipeline end-to-end across paid, search, and lifecycle channels, builds and leads a growing team, and helps the company stay ahead of a rapidly shifting channel landscape, including the rise of AI-mediated discovery. Adaptability, pipeline ownership and AI-tool fluency will be a key differentiator.

Key Responsibilities:

1. Paid Acquisition (foundation, still essential)

- Own Google Ads, Meta Ads, and LinkedIn Ads end-to-end — with LinkedIn treated as a primary, not secondary, channel for B2B pipeline
- Increasingly manage AI-driven/automated bidding as strategic oversight rather than manual bid management — shifting from “campaign operator” to “campaign architect + AI supervisor”
- Diversify beyond the “big 3” as CAC rises: test Reddit, YouTube Shorts, podcast sponsorships, programmatic/CTV, and community-led placements (Product Hunt, G2, Capterra)

2. Pipeline & Revenue Ownership (SaaS-specific)

- Be measured on CAC:LTV ratio, payback period, MQL-to-SQL conversion, and marketing-sourced/influenced pipeline — not just ROAS/CTR
- Partner directly with RevOps/Sales on lead scoring, CRM hygiene, and attribution across long, multi-touch B2B sales cycles
- For freemium/trial products: work with Product on in-app lifecycle marketing and trial-to-paid conversion

3. Search & AI Discoverability (the 5-year bet)

- Own SEO today; build AEO/GEO (Answer/Generative Engine Optimization) capability now, as AI assistants become a default research layer




- Structure content and landing pages for machine-readability and citation, not just keyword ranking

4. Team & Systems

- Build and lead a team, starting small and scaling with headcount — hire for adaptability and testing velocity over platform-specific tenure
- Build repeatable growth systems/SOPs and a testing culture (creative, audience, landing page, messaging) that scales without the manager as a bottleneck
- Own Martech stack decisions: CRM/marketing automation, attribution tooling, and increasingly, AI creative-generation and testing tools

5. Cross-Functional

- Partner with Content/Brand on organic and Email Marketing as compounding, lower-CAC channels as paid CAC inflates
- Present pipeline and revenue impact — not just spend/ROAS — to leadership.

Required Skills & Competencies:

- Proven, hands-on Google Ads + Meta Ads experience; strong LinkedIn Ads capability for B2B lead-gen/ABM
- Working knowledge of ABM platforms (6sense, Demandbase, Clearbit) — a plus now, expected within 2–3 years
- SEO fundamentals plus genuine curiosity/early experimentation in AEO/GEO
- Comfort with AI-assisted marketing tools (creative generation, predictive LTV/audience modelling, automated testing) — now a baseline expectation
- CRM/marketing automation fluency (HubSpot, Salesforce, or similar) and multi-touch attribution literacy
- Team-building experience, or explicit readiness to build a team .

Good to Have

- Experience with intent-data/ABM tooling and CRO platforms (Hotjar, VWO)
- Background in a PLG (product-led growth) SaaS motion
- Certifications: Google Ads, Meta Blueprint, HubSpot

Apply with your updated resume or share your candidature via mail to [email protected]

📌 Performance Marketing Manager (Kochi)
🏢 Transight
📍 Kochi