About the Job

Performance Marketing InternCompany: SILVME

Industry: 925 Sterling Silver Jewellery

Location: Bhopal, Madhya Pradesh

Work Mode: On-site

Internship Type: Full time Internship

Duration: 3–6 months

Working Days: Monday to Friday

About SILVMESILVME is a growing 925 sterling silver jewellery brand selling through Amazon, Flipkart and its Shopify website.

We are hiring a Performance Marketing Intern to support the planning, execution, monitoring and optimisation of digital advertising campaigns and online marketing activities. This role is suitable for someone who is interested in Meta Ads, Google Ads, e-commerce marketing, campaign analytics and customer acquisition.

The intern will work closely with the team to understand campaign performance, analyse marketing data, identify opportunities for improvement and support activities aimed at increasing website traffic, engagement, leads and sales.

Key Responsibilities

- Assist in planning and executing performance marketing campaigns across Meta, Google and other relevant advertising platforms.
- Support the setup and management of Meta Ads and Google Ads campaigns.
- Assist with campaign objectives, audience targeting, budgets, placements and ad-set structures.
- Monitor campaign performance and track key metrics such as CTR, CPC, CPM, ROAS, CPA, conversion rate and revenue.
- Analyse campaign data and identify opportunities to improve performance.
- Assist in A/B testing of ad creatives, copy, audiences and campaign strategies.
- Research target audiences, customer interests, competitors and market trends.
- Assist in keyword research for Google Ads and e-commerce campaigns.
- Coordinate with the creative team to develop and test ad creatives, videos, banners and promotional content.
- Review the performance of different creatives and identify high-performing formats and concepts.
- Monitor website traffic, product performance and customer acquisition data.
- Assist with tracking campaigns using UTM parameters, Google Analytics and other analytics tools.
- Help maintain campaign-performance dashboards and reports using Excel or Google Sheets.
- Prepare regular reports covering campaign spend, impressions, clicks, conversions, sales and ROAS.
- Identify underperforming campaigns, ad sets, audiences and creatives and suggest improvements.
- Research competitor advertising strategies,



offers and promotional campaigns.
- Support promotional campaigns for product launches, festive offers, sales and special occasions.
- Coordinate with the e-commerce and content teams to ensure campaigns are aligned with product availability, pricing and promotions.
- Maintain organised records of campaigns, budgets, creatives and performance data.
- Follow advertising-platform policies and SILVME's marketing and brand guidelines.
- Ensure that no misleading, unverified or unsupported claims are used in advertisements.

Required Skills
- Strong interest in digital marketing and performance marketing.
- Basic understanding of social media advertising and online marketing.
- Good analytical and numerical skills.
- Good working knowledge of Microsoft Excel or Google Sheets.
- Ability to interpret basic marketing and advertising metrics.
- Good written and verbal communication skills.
- Strong attention to detail.
- Ability to research competitors, audiences and market trends.
- Good organisational and time-management skills.
- Willingness to learn advertising platforms and performance marketing tools.
- Ability to work on-site and complete assigned tasks within deadlines.
- Ability to take ownership of assigned campaigns and reporting activities.

Preferred SkillsKnowledge or experience in the following areas will be an advantage:
- Meta Ads Manager
- Google Ads
- Google Analytics / GA4
- Google Search Console
- Meta Business Suite
- Google Merchant Center
- E-commerce advertising
- Performance marketing
- Marketplace advertising
- Keyword research
- Competitor analysis
- Conversion rate optimisation
- A/B testing
- UTM tracking
- Canva or basic creative tools
- Shopify
- Amazon Seller Central
- Flipkart Seller Hub
- Basic understanding of ROAS, CPA, CPC, CTR and conversion tracking

Previous professional experience is not mandatory. Applicants may share academic projects, freelance work, personal advertising campaigns,



college projects or relevant digital marketing experience. Preferred QualificationsStudents, graduates or postgraduates in:

- Marketing
- Digital Marketing
- Business Administration
- Commerce
- E-commerce
- Management
- Advertising
- Mass Communication
- Computer Applications
- or a related field

may apply. Candidates from other educational backgrounds may also apply if they demonstrate suitable analytical, marketing, research or digital skills.

Compensation DisclosureDepending on the candidate's skills, experience and the internship track offered, the position may be:

- Paid: Stipend of up to ₹3,000 per month; or
- Unpaid: Includes structured practical training, mentorship and an internship certificate.

The applicable compensation structure will be clearly disclosed in writing before the candidate accepts the internship. Applicants will not be charged any application, training or joining fee. What You Will Gain

- Practical experience managing digital advertising campaigns.
- Hands-on exposure to Meta Ads and Google Ads.
- Understanding of performance marketing metrics and campaign optimisation.
- Experience analysing CTR, CPC, CPM, CPA, ROAS and conversion rates.
- Practical experience with e-commerce customer acquisition.
- Experience conducting audience, keyword and competitor research.
- Exposure to campaign tracking, analytics and performance reporting.
- Experience working with real e-commerce products and marketing campaigns.
- Understanding of how advertising contributes to website traffic and online sales.
- Experience working with creative and e-commerce teams.
- Regular feedback, guidance and mentorship.
- Internship certificate after successful completion.
- Consideration for future paid or full time opportunities based on performance and business requirements.

Who Should Apply?This internship is ideal for someone who:
- Wants to build a career in performance marketing or digital marketing.
- Enjoys working with numbers, data and analytics.
- Is curious about how online advertisements generate sales.
- Wants practical experience rather than only theoretical knowledge.
- Is willing to learn, experiment and test different marketing approaches.
- Can work responsibly in an on-site team environment.
- Is comfortable working with spreadsheets, reports and digital marketing platforms.

📌 Performance Marketing Intern (Bhopal)
🏢 Silvme
📍 Bhopal