About the RoleWe are looking for a Performance Marketing Executive to plan, execute, optimize, and scale digital advertising campaigns across major paid media platforms.

The role will be responsible for driving qualified leads and conversions through data-driven campaign management, continuous optimization, audience targeting, creative testing, and performance analysis.

Key Responsibilities

- Plan and manage performance marketing campaigns across Google Ads, Meta Ads, and other relevant digital advertising platforms.
- Execute campaigns across Search, Display, YouTube, Meta, and other paid media formats.
- Conduct keyword research, audience research, competitor analysis, and campaign planning.
- Set up and optimize campaigns based on CPL, CPA, ROAS, CTR, CVR, CAC, and other performance metrics.
- Monitor campaign performance and identify opportunities to improve efficiency and conversion rates.
- Manage campaign budgets and optimize spend across campaigns, audiences, keywords, and channels.
- Conduct A/B testing of ad copies, creatives, landing pages, audiences, and campaign structures.
- Work closely with the content and creative teams to develop performance-oriented ad creatives and messaging.
- Analyze lead quality and conversion data to improve campaign targeting and funnel performance.
- Set up and monitor conversion tracking using Google Analytics 4, Google Tag Manager, Meta Pixel, and other relevant tools.
- Prepare regular performance reports and provide actionable insights based on campaign data.




- Track customer journeys from ad click to lead/conversion and identify funnel drop-offs.
- Stay updated with changes in advertising platforms, targeting options, tracking methodologies, and performance marketing best practices.

Required Skills & Experience

- 2–4 years of hands-on experience in performance marketing / paid digital advertising.
- Strong experience with Google Ads and Meta Ads.
- Working knowledge of Google Analytics 4 (GA4) and Google Tag Manager.
- Understanding of conversion tracking, attribution, remarketing, audience segmentation, and funnel optimization.
- Strong analytical and numerical skills with the ability to interpret campaign data.
- Experience managing digital advertising budgets and optimizing campaigns against business KPIs.
- Good understanding of landing pages, lead-generation funnels, and conversion rate optimization.
- Proficiency with Excel/Google Sheets and performance reporting.
- Strong written and verbal communication skills.

Valuable to Have

- Experience in Education, EdTech, Healthcare, or other lead-generation businesses.
- Experience with CRM or marketing automation platforms.
- Understanding of attribution and lead-quality analysis.
- Familiarity with Looker Studio or other marketing dashboards.
- Google Ads / Meta certifications.

Key Performance IndicatorsThe role will be evaluated on:

- Qualified lead generation
- Cost per lead / acquisition
- Conversion rates
- Campaign ROAS and efficiency
- Budget utilization
- Lead quality
- Continuous improvement in campaign performance

📌 Performance Marketing Executive (Bengaluru)
🏢 Vargottam
📍 Bengaluru