Key Responsibilities

- Develop, execute, and scale performance marketing campaigns across Meta, Google, Amazon, Flipkart, and quick commerce platforms.
- Monitor, analyze, and optimize campaign performance using Google Analytics and other analytics tools to maximize ROAS and drive sustainable business growth.
- Manage and optimize the Shopify website, including landing pages, conversion funnels, app integrations, and overall website performance.
- Enhance customer journeys and conversion rates through A/B testing, landing page optimization, and UI/UX improvements.
- Develop and implement retention marketing strategies across Email, SMS, WhatsApp, and loyalty programs.
- Take end-to-end ownership of the D2C growth funnel, encompassing customer acquisition, conversion, engagement, and retention.
- Monitor and optimize key business performance metrics, including CAC, ROAS, LTV, conversion rates, and repeat purchase rates.




- Collaborate closely with the Founder and leadership team to define growth strategies, establish performance objectives, and develop strategic roadmaps.

Requirements
- Proven experience in performance marketing across Meta, Google, marketplaces, and quick commerce platforms.
- Strong understanding of Google Analytics, attribution, campaign tracking, performance measurement, and data-driven decision-making.
- Hands-on experience with Shopify, including website optimization, integrations, conversion funnels, and performance management.
- Strong analytical, problem-solving, and execution capabilities.
- Solid understanding of conversion rate optimization (CRO), retention marketing, and customer lifecycle management.
- Ability to independently manage and execute multiple D2C growth initiatives in a rapid-paced and performance-driven environment.

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📌 Performance Marketing (Delhi)
🏢 Doctor's Choice
📍 Delhi