JD: Performance Marketing Lead (Amazon, Meta & E-commerce Ads) | KYRO, Gurgaon

Role snapshotWe need one person who can take a rupee of ad spend on Amazon, Meta or Google and bring back more than a rupee in sales. Not reports about spend. Sales.

Role

Performance Marketing Lead (Amazon Ads, Social Ads, E-commerce PPC)

Location

Gurgaon, onsite, 5 days a week

Type

Full time

Experience

2 to 5 years running paid campaigns with real budgets, ideally for D2C or e-commerce brands

Reports to

Prabhat, who owns distribution for KYRO

Compensation

Competitive, based on experience (range to be confirmed)

About KYROKYRO is an upcoming D2C men's skincare brand, built inside Enrich Labs, a Gurgaon venture studio. We're early, which means you won't inherit a bloated account with three agencies' worth of messy campaigns. You build the paid engine from zero.

This role matters because for a new D2C brand, paid is the growth engine in year one. Whoever owns it shapes how fast KYRO goes from launch to a repeatable, profitable order engine.

What you'll ownAmazon Ads

- Set up and run Sponsored Products, Sponsored Brands and Sponsored Display campaigns from scratch
- Own keyword research, negative keyword hygiene, bid strategy and search term harvesting every week
- Work with the listings team on titles, A+ content and images, because no amount of PPC fixes a bad listing
- Track ACoS and TACoS daily and know when to push and when to pull back

Social Ads (Meta first, then YouTube and others)

- Build full-funnel Meta campaigns: prospecting, retargeting, and catalog/DPA ads
- Set up and maintain Pixel, Conversions API and event tracking so the data is actually trustworthy
- Run structured creative tests (hooks, formats, UGC vs studio) and kill losers fast
- Brief the content team on what creative to make next,



based on what the numbers say

E-commerce and Marketplace Ads

- Run Google Search, Shopping and Performance Max for the D2C website
- Expand to Flipkart, Nykaa and quick commerce ads as KYRO lists on those platforms

Reporting and budget

- Own the monthly ad budget and its split across channels
- Send a weekly report that fits on one screen: spend, revenue, ROAS, CAC, what you changed and why
- Flag problems before we notice them, not after

How we'll judge youYou'll be measured on outcomes, not activity. Targets get locked in your first 30 days, once we have baseline data.

Metric

What it tells us

Blended ROAS

Is paid making money overall

ACoS and TACoS (Amazon)

Are Amazon ads profitable, and is organic growing alongside them

CAC

What a new customer costs us, across channels

CTR and CVR

Are the creatives and listings doing their job

Creative test velocity

How many new ads you test each week

Revenue from paid The number that pays your salary

First 90 days: Amazon and Meta accounts fully set up and tracking clean by day 30. A working creative testing system by day 60. Profitable, scalable campaigns on at least one channel by day 90.

Must-haves• 2+ years hands-on with Amazon Ads (Seller Central or Vendor Central) and Meta Ads Manager. You ran the campaigns yourself, you didn't just sit in the meetings





- You've managed a monthly budget of at least ₹3 to 5 lakh and can tell us what ROAS you got on it
- Strong with spreadsheets: pivots, lookups, and building your own dashboards
- You understand Pixel, CAPI, UTMs and attribution well enough to spot when the data is lying
- You have opinions on creative. You can look at an ad and tell us why it'll flop
- Comfortable working onsite in Gurgaon, five days a week

Good to have• Experience in beauty, skincare or personal care D2C

- Flipkart Ads, Nykaa Ads, or quick commerce ads (Blinkit, Zepto, Instamart)
- Google Ads certification or Amazon Ads certification
- Experience launching a brand's ads from zero, not just maintaining a mature account
- Basic Canva or CapCut skills to make quick ad variations yourself

Not a fit if• Your experience is mostly boosting Instagram posts

- You can't explain the difference between ACoS and TACoS without googling it
- You need a big agency team behind you to execute
- You're looking for a remote role

What you get• Full ownership of paid growth for a brand at day one. Your decisions, your results, your name on it

- Direct access to founders. No layers of approval to get a campaign live
- A seat inside a venture studio, so you'll see how multiple brands and products get built
- Room to build and lead a team as the budget grows
- Competitive salary, reviewed on performance

How to applySend your CV plus one paragraph on the best campaign you've ever run: the budget, the ROAS, and what you did differently. Screenshots of real dashboards beat any résumé line.

- Email: [email protected]
- WhatsApp: +91 70111 88907

Process: short call, then a paid-ads case study (we give you a mock budget and a product, you give us a plan), then a final round with the founders in Gurga

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