About WhyDonate

WhyDonate is a European fundraising and crowdfunding platform operating in 19 language markets, trusted by thousands of individuals, non-profits, and organizations to raise funds for causes that matter. We operate on a

0% platform fee model and are growing rapidly across

Europe. Our fully remote team of 40+ people works across functional pods, moving fast with a strong bias for impact.

We are AI-forward in everything we do.

About the Role

You will own the entire tracking and measurement layer across every paid channel we run - Google Ads, Meta,

Bing, and Reddit. That means setting it up correctly from scratch, debugging it when it breaks, and testing it continuously so that every euro of ad spend is attributed to the right outcome.

This is a hands-on technical role. You will be in Cloudflare Zaraz daily. You will write and debug triggers.

You will test conversion events across browsers and devices before a campaign goes live. You will be the person the team comes to when a number does not look right.

What You'll Own

Tracking Setup & Implementation

- Build and maintain the full tracking architecture across Google Ads, Meta, Bing, and Reddit etc - pixels,

conversion APIs, and server-side tracking where needed
- Own Cloudflarte Zaraz end to end: tag creation, trigger configuration,

variable setup, and version control
- Implement and maintain conversion tracking for every key event: fundraiser sign-ups, donations, form submissions, and any custom event the team needs measured
- Set up and maintain UTM parameter standards across all paid campaigns a single, consistent convention that makes reporting reliable
- Configure and maintain events, conversions, and custom dimensions that support paid media reporting

Debugging,



Testing & Quality Assurance
- Test every tracking implementation before a campaign launches - across browsers, devices, and ad blockers
- Run a monthly tracking health audit across all paid channels - verify every conversion event is firing,

no duplicate events, no missing attribution
- Diagnose and resolve discrepancies between ad platform reported conversions and GA4
- Maintain a tracking issue log - every problem found,

its root cause, and how it was resolved

Attribution & Reporting Support

- Own the attribution setup across all paid channels so the team can accurately measure CAC, CPA per 5DR,

and ROAS per platform
- Support the Paid Media Specialist with clean,

trustworthy conversion data for campaign optimisation decisions
- Build and maintain Looker Studio dashboards pulling paid media data from GA4, Google Ads, and Meta
- Flag any data quality issue that could lead to a wrong budget decision

What We're Looking For

Must Have

- 1–3 years of hands-on paid media tracking experience
- specifically implementation and debugging, not just campaign management
- Advanced Google Tag Manager / Clouflare Zaraz proficiency - you build containers, write triggers, configure variables, and debug in Preview mode without referring to documentation




- Proven experience implementing conversion tracking across multiple platforms - Google Ads, Meta, and at least one other (Bing, LinkedIn, Reddit, or similar)
- Strong GA4 knowledge — event configuration, custom dimensions, conversion setup, and the attribution reports that matter for paid media
- Practical experience with Meta Conversions API and

Google Enhanced Conversions

- Demonstrable debugging ability
- Understanding of UTM structure and why consistent parameter conventions matter for reporting accuracy
- Clear written English - you will explain technical tracking issues to non-technical colleagues

Nice to Have

- Experience with server-side implementation and tracking
- Basic JavaScript - enough to read a dataLayer push and understand what is happening on the page
- Experience working with a dev team on tracking implementation and writing technical tickets
- Familiarity with consent management platforms and

GDPR-compliant tracking in an EU context

Tools We Use

Cloudflare zaraz · Google Analytics 4 · Google Ads ·

Meta Business Suite & Events Manager · Microsoft Ads ·

Reddit Ads · Looker Studio · Claude (AI) · Slack

What We Offer

- Fully remote role — work from anywhere in India
- A fast-moving, AI-forward team with a strong bias for impact and ownership
- Full ownership of the measurement layer across every paid channel — no shared responsibility, no ambiguity
- Direct exposure to paid media at scale across 19

European markets and multiple currencies
- Work alongside an experienced Paid Media Specialist with clear scope separation — you own tracking, they own campaign strategy
- Chance to grow into a Marketing Analytics or

Paid Media Manager role as the function scales

📌 Paid Media Tracking Specialist (India)
🏢 Whydonate: Crowdfunding u0026 Fundraising Platform
📍 India