Greeting of the day !

Company Name-Waaree Energies Ltd

Role- Modern Format Retail Channel Head

Location -Goregaon ,Mumbai

Experience - min 10 Years

Key Responsibilities

A. Modern Trade Channel Strategy & Expansion

- Define Modern Format Retail strategy aligned to Waarees 3-5 year retail growth vision.

- Identify priority formats

- Large electronics chains

- Specialty Solar/energy stores

- Hypermarkets
- Omni-channel Platforms
- Develop national & regional rollout plans.
- Lead new account acquisition and strategic partnerships.

B. Key Account Management (National Chains)

- Own relationships with modern retail chains (National & Regional).

- Negotiate

- Commercial Agreements

- Margin structures
- Listing Fees & trade schemes
- Display space & visibility agreements
- Drive joint business plans (JBP) with large retail partners.

C. Category & Portfolio Strategy

- Curate right product assortment for:

- Residential rooftop kits
- Inverters & hybrid systems

- Energy storage systems

- Smart meters
- Cables & transformers

- Optimize SKU mix by

- City tier

- Store format

- Customer segment
- Manage pricing architecture for modern trade vs. general trade.

D. Retail Execution & Merchandising

- Develop planograms & in-store branding strategy.

- Ensure

- Premium display zones

- Demo units




- Trained in-store promoters

- Branded experience corners
- Drive sell-out programs & retail activations.

E. Revenue & P&L; Ownership

- Own Modern Format Retail P&L;.

- Drive

- Revenue growth

- Gross margins
- Sell-through performance

- Working capital efficiency
- Monitor secondary sales & inventory norms.

F. Omni-Channel Integration

- Integrate contemporary trade with:
- E-commerce platforms

- Brand website

- Digital lead generation funnels
- Enable click-and-collect & assisted sales models.
- Build CRM & customer capture mechanisms in stores.

G. Retail Capability & Team Leadership

- Build & lead high-performance modern trade team.
- Design incentive frameworks for retail channel teams.

- Align with

- Marketing

- Supply chain

- Digital

- Category heads
- Review performance weekly/monthly with data dashboards.

H. Data, Analytics & Market Intelligence

- Track:

- Store productivity

- Conversion rates

- Average ticket size

- ROI per store
- Identify underperforming formats and course correct.
- Monitor competitor presence & pricing in stores.

Interested candidates can send direct cv to [email protected] Thanks & Regards,

Deepali

Waaree

📌 Modern Format Retail Channel Head (Mumbai)
🏢 Waaree Energies
📍 Mumbai