Role Overview

We are hiring a Meta Ads Specialist with hands-on experience in managing international ad accounts for both service-based and e-commerce projects. The ideal candidate should also have a good understanding of social media marketing and be able to create, manage, and optimize campaigns focused on performance and growth.

Key Responsibilities

- Plan, manage, and optimise Meta Ads campaigns across Facebook and Instagram, including awareness, consideration, and conversion-focused campaigns.
- Handle international projects with tailored audience targeting, budgeting, bidding, and scaling strategies.
- Perform audience research, interest targeting, retargeting, and A/B testing to improve campaign performance.
- Create and manage campaign structures, ad sets, and creatives aligned with performance goals.
- Monitor key performance indicators such as CTR, CPC, CPA, ROAS, and conversions.
- Conduct account audits and provide actionable insights for ongoing optimisation.
- Collaborate with design and content teams to develop high-performing ad creatives.




- Prepare regular performance reports and share insights with internal teams or stakeholders.
- Support overall social media marketing efforts through campaign planning, audience understanding, and platform-based growth strategies.

Required Skills and Qualifications

- Minimum 1 year of hands-on experience in Meta Ads (Facebook & Instagram).
- Proven experience in handling international ad accounts.
- Experience with both service-based and e-commerce projects.
- Solid understanding of campaign objectives, audience targeting, and funnel-based advertising.
- Proficiency in Meta Ads Manager, Meta Pixel, and conversion tracking setup.
- Ability to analyse performance data and optimise campaigns accordingly.
- Strong communication and reporting skills.
- Familiarity with social media marketing concepts and campaign planning.
- Familiarity with Google Ads will be an added advantage.

📌 Meta Ads Specialist (Gujarat)
🏢 Webindia
📍 Gujarat