About PisteyoPisteyo is a US-based AI strategy and execution consultancy. We help companies move from AI ambition to working systems: strategy, platforms, agents, data, and change adoption.

- Lean, senior team of about 30 across the US and India
- Clients range from global training firms to distribution, construction, and natural resources companies
- We build our own products too, including Pulse, our work management platform
- India is not a back office here. It is a core delivery and growth engine

The roleYou will build and run Pisteyo's demand engine for the US market, from India. Your job is to turn Pisteyo's real client work into a steady flow of qualified US pipeline.
- You own the full funnel: positioning in market, content, channels, campaigns, and conversion
- You work directly with partners and delivery leads to turn project wins into proof
- This is a builder role. Expect to set up the system, not inherit one

What you'll ownStrategy and positioning

- Build the annual and quarterly US marketing plan with clear pipeline targets
- Define ideal customer profiles and buyer personas: CEOs, COOs, CIOs, and transformation leaders at US mid-market and enterprise firms
- Sharpen Pisteyo's messaging so it stands out in a crowded AI services market

Content and thought leadership

- Run an editorial calendar: blogs, case studies, whitepapers, newsletters, and video
- Turn client outcomes into case studies with partners and delivery leads
- Ghostwrite and manage LinkedIn presence for Pisteyo leadership
- Write in transparent, natural US business English

Demand generation and channels

- Own LinkedIn as the primary channel: organic, paid, and Thought Leader Ads
- Run account-based marketing for named US target accounts
- Plan and run Google Ads and retargeting where they earn their spend
- Drive webinars,



virtual events, and support for US conferences
- Build email nurture sequences that move leads from interest to meeting

Website, SEO, and conversion

- Own Pisteyo's website content, landing pages, and conversion paths
- Lead SEO and AI search visibility (GEO): technical basics, keyword strategy, and content that ranks and gets cited
- Run A/B tests on pages, offers, and CTAs

Marketing operations and analytics

- Own the CRM marketing setup: lead capture, scoring, attribution, and handoff to sales
- Build a weekly dashboard on pipeline, CAC, and channel ROI
- Use AI tools daily to scale research, content, and personalization without losing quality
- Manage freelancers and agencies where they add speed

Ongoing KPIs

- Marketing-sourced and influenced US pipeline
- Qualified meetings booked per month
- Organic traffic and AI search visibility for target topics
- LinkedIn engagement and follower growth from US decision makers
- Cost per qualified lead by channel

Must-haves
- 5 to 8 years in B2B digital marketing, ideally in consulting, IT services, or SaaS
- Proven work marketing to US buyers, with campaigns you can show and numbers you can explain
- Excellent written English with a natural US business tone
- Hands-on with LinkedIn marketing, SEO, email automation, and paid media
- Strong with data: you set up tracking, read dashboards, and act on them
- Daily, practical use of AI tools for research, content, and analysis
- Self-directed. You can own a function end to end with light oversight

Nice-to-haves
- Experience marketing AI, data, or digital transformation services
- Account-based marketing programs for enterprise targets
- Video and podcast production for B2B audiences
- Basic design skills for social assets and landing pages
- Experience in a small firm where you built marketing from scratch

📌 Marketing Specialist (Hyderabad)
🏢 Pisteyo
📍 Hyderabad