About the Role

We are seeking a high-energy, consumer-obsessed Marketing Manager to lead our marketing engine and fuel hyper-growth. While our physical outlets establish brand presence and local love, our strategic vision is to scale our digital avenues (D2C site, direct ordering, and quick-commerce channels) to deliver 60% of our total revenue. You will orchestrate 360-degree brand campaigns, steer agency partners, drive offline footfalls, and aggressively scale our digital acquisition funnel.

Key Responsibilities

- Digital & D2C Growth (Primary Revenue Driver)

- Digital Revenue Scaling: Partner with growth and performance teams to drive customer acquisition and retention, aligning marketing strategies to hit our 60% digital revenue target.

- Campaign & Drop Strategy: Plan and execute high-converting campaigns for key revenue drivers: festive gifting, celebration cake pre-orders, dessert drops, and seasonal menus.

- Ecosystem Optimization: Ensure seamless brand messaging and conversion-focused storytelling across our D2C website, quick-commerce platforms, and food delivery partners.

- Offline Footfall & Retail Expansion (Cafes & Kiosks)

- New Outlet Launches: Create high-impact launch playbooks for new cafe and kiosk openings across Bangalore, driving instant local awareness and day-one footfalls.

- Hyper-Local Activations: Run targeted neighborhood marketing, community events, and geo-targeted digital ads to maintain steady foot traffic for existing cafes and impulse kiosk sales.

- Agency Leadership & ROI Management

- Multi-Agency Management: Lead, align, and hold accountable external agencies across creative, performance marketing, social media, and PR to ensure cohesive brand execution.

- ROI & Performance Tracking: Establish key performance indicators (KPIs) across all partners.



Continuously optimize marketing spend to lower Customer Acquisition Cost (CAC), boost Return on Ad Spend (ROAS), and improve overall communications ROI.

- Brand Narrative, Content & Ecosystem

- Visual & Content Strategy: Oversee content creation across all channels, ensuring food styling, visual aesthetics, and brand voice reflect up-to-date, aspirational, and crave-worthy standards.

- Influencer & Creator Network: Build a high-engagement influencer program (micro-creators, food reviewers, lifestyle influencers) to drive viral product awareness and brand credibility.

- Brand partnerships: Build meaningful brand collaborations that target newer audiences aligning with our brand positioning and core consumer segments.

- PR: Curate and facilitate PR stories throughout the year.

Key Requirements

- Experience: 4–6 years of hands-on marketing experience within D2C consumer brands, F&B;, or consumer goods in India.

- Omnichannel Mindset: Proven track record of running digital-first growth campaigns while understanding the mechanics of offline retail activations (cafes, kiosks, or pop-ups).

- Agency Management: Demonstrated success in writing sharp creative/performance briefs, managing multi-agency workflows, and evaluating agency deliverables against strict ROI metrics.

- Bangalore Market Depth: Strong understanding of Bangalore’s urban consumer behavior, quick-commerce dynamics, PR and local influencer landscapes.

- Data-Informed Execution: Highly analytical mindset with the ability to translate consumer insights, campaign metrics, and sales data into actionable marketing tactics.

Preferred Qualifications

- Prior experience scaling a food, beverage, or dessert brand's D2C revenue.

- Familiarity with quick-commerce marketing dynamics (e.g., Blinkit, Instamart, Zepto) and food aggregator promotions (Swiggy, Zomato).

- Passion for food, cafe culture and modern consumer trends.

📌 Marketing Manager (Bengaluru)
🏢 Whizz HR
📍 Bengaluru