05 Oct
|
Fortis Healthcare Nagarbhavi
|
Naagarabhaavi
05 Oct
Fortis Healthcare Nagarbhavi
Naagarabhaavi
Neighborhood Marketing
Experience: 4+ Years
Qualification: Any Degree
Location: Fortis Hospital, Nagarbhavi, Bangalore
Preferred: Candidates with a Healthcare Marketing background
Roles & Responsibilities
- Develop and execute neighborhood marketing strategies to increase awareness and patient footfall for the hospital.
- Identify and build strong relationships with local communities, residential associations, corporates, schools, colleges, institutions, and local businesses.
- Plan and conduct community outreach activities, health camps, awareness programs, screening initiatives, and local events.
- Drive referral and patient engagement initiatives within the hospital’s catchment area.
- Identify potential local partnerships and develop tie-ups with corporates, institutions, pharmacies, diagnostic centers, and community organizations.
- Coordinate with doctors and internal hospital teams to organize health talks, medical camps, awareness sessions, and community engagement programs.
- Conduct regular market and neighborhood mapping to identify current opportunities for patient acquisition and brand visibility.
- Develop and execute localized marketing campaigns based on the needs and demographics of the target neighborhood.
- Track competitor activities, local healthcare trends, and market developments to identify opportunities for growth.
- Maintain regular interaction with key stakeholders and ensure strong relationship management within the local community.
- Coordinate with the central marketing team to ensure consistent communication and execution of hospital marketing initiatives.
- Monitor campaign performance, patient leads, outreach activities, and conversion metrics.
- Prepare regular reports on neighborhood activities, partnerships, leads, and business impact.
- Represent the hospital at relevant community events, local forums, and networking opportunities.
- Support initiatives aimed at improving hospital visibility, patient experience, and community engagement.
- Ensure all neighborhood marketing activities are aligned with the hospital’s brand standards, policies, and objectives.
Pay: ₹40,000.00 - ₹60,000.00 per month
Work Location: In person
📌 Marketing (Neighbourhood) (Naagarabhaavi)
🏢 Fortis Healthcare Nagarbhavi
📍 Naagarabhaavi