Suspire Marketing Manager - Brand, Growth & Product Marketing

Location: Vile Parle (West), Mumbai | Type: Full-time, On-site | Joining: Immediate

Experience: 2-3 years | Reports to: Founder and the CMO

About Suspire

Suspire makes better living easier, through wellness-first, thoughtfully curated choices you can trust. We are a 4-year-old startup building an ecosystem of 400+ sustainable brands, 500,000+

conscious community members, and 100,000+ delivered eco-friendly gifts. Our mission: help people live healthier, stronger and calmer lives by building a high-trust wellness ecosystem.

We are a tight, high-ownership team at a critical growth stage. Every hire shapes our future.

The Team You'll Lead: Marketing

Suspire's full-stack marketing team isn't just about promotions; it owns our end-to-end digital presence, brand voice, customer journeys, content, data analysis and revenue-generating initiatives. We also build products and in-house technology. Suspire sits at an exciting intersection of brand, customers and B2B clients, so marketing here touches almost every part of the business. You'll lead a dynamic department that drives real business and proactively accelerates Suspire’s growth journey.

The Role

Own marketing at Suspire as our Marketing Manager at a pivotal moment. The role sits between a brand manager and a growth marketer, with a product mindset: you will set how the brand shows up, own growth and the best use of budgets, and help shape the features and products that serve our customers, our partner brands and our B2B clients.You will be a driving force behind our current branding and repositioning, and behind taking Suspire to its next level. This is not a one-dimensional role: the right person sees how every decision lands on sales, customers, finances and brand reputation, and decides accordingly.

Your core responsibilities:

● Strategy and brand: Build and own the marketing strategy and plan, and own Suspire's positioning, brand voice and consistency across channels as the new brand rolls out.

● Growth and budgets: Own the marketing budget. Plan, allocate and optimize it across paid, organic and retention, track returns, costs and contribution, and make fast scale-or-stop calls.

● Channels and campaigns: Direct end-to-end digital marketing funnels and customer lifecycle management across Meta, Google, Instagram and social, website, SEO, PR,

email and WhatsApp, with content that can double as performance creative.

● Product thinking: Partner with tech and product teams to shape customer experience and features,



and to package offerings that can be sold to our partner brands and B2B clients.

● Launches: Plan and run launches from narrative and assets through rollout sequencing based on audience and objective, followed by post-launch review.

● Agencies and cross-functional work: Brief, manage and review external agencies,

and coordinate across ops, sales, design and tech so teams move in the same direction.

● Reporting and leadership communication: Track and analyse performance, and translate it into clear updates, trade-offs and recommendations for the founder and the

CMO.

● AI-led ways of working: Use AI to sharpen strategy, speed up execution, stress-test ideas and improve creative work, and turn what works into repeatable processes.

● People and systems: Lead, coach and set priorities for the in-house team, raise the quality bar, and build simple systems and SOPs so the team runs well without you in every decision.

This is a hands-on leadership role. You won't just hand work to agencies, and you won't just execute tasks yourself. You set the direction, hold the quality bar, make the call and keep things moving.

Primary KPIs

Marketing-driven Revenue and Contribution | Channel-wise Performance | Budget Efficiency |

End-to-End Customer Experience | Average Order Value | Lifecycle & Retention Metrics |

Organic Growth | Experiment Velocity (test, learn, scale or kill) | Products Build & Launch delivery | Team and agency output quality | Effort-Result Ratio

Who You Are

Must-haves:

● 2-3 years of marketing experience with a strong grasp of marketing, brand and customer behaviour fundamentals.

● Ownership at manager level: you take responsibility for outcomes, make decisions even with incomplete information, and own the results.

● Big-picture judgement: you can see the impact of decisions on sales, customers,

finances and brand reputation, and balance them.

● Taste and judgement: you can review creative, content and campaigns, give sharp,

constructive feedback and decide what ships.

●nSpeed: you enjoy building, measuring and fixing quickly, you keep what works, and you kill ideas fast when they don't.

● A real pulse on teams: you understand what ops, sales,



design and tech need and plan your work so it lands well across functions and with leadership.

● Team leadership: you have led, mentored or coordinated people, interns or agencies,

and you enable others instead of doing everything yourself.

● Working familiarity with Google Analytics, Microsoft Clarity, Google Ads, Meta Ads, CRM platforms and Excel or Sheets. You don't need to be a hands-on technical expert, but you should know enough to brief, audit and challenge.

● Fluent English and Hindi (spoken) with strong written English.

AI is part of how we work:

● You use AI regularly (ChatGPT, Claude, Lovable, etc.) for strategy, execution,

stress-testing ideas and creative work, and you know how to prompt clearly and iterate.

● You have the taste to judge AI-generated output and decide what is good enough to ship.

● You are curious about building agentic and AI-assisted workflows that cut manual effort.

Good-to-haves:

● Experience in e-commerce or D2C brands (a big plus), including familiarity with Shopify.

● Exposure to a range of digital marketing formats, from paid and social to SEO, email,

WhatsApp and content.

● Digital marketing certifications, for example in Google Ads, Google Analytics or Meta

Education: A Bachelor's or Master's in Marketing, Business or a related field is strongly preferred.

Why Join Suspire

● Join at a pivotal moment: a new brand and positioning, with you helping to shape it.

● Report directly to the founder and the CMO, and work closely with leadership on most decisions.

● Work at the intersection of brand, customers and B2B clients, and see how marketing connects to product and revenue.

● Take real ownership of strategy, budgets, experiments and a team, and see the impact of your work quickly.

Suspire appreciates energetic ideas, coupled with even better execution. We welcome trial and error and give you complete room to grow, explore and build, just like Suspire itself does.

How to Apply

Share your CV + a short note at [email protected] on the following:

● Why you'd like to work with Suspire.

● One marketing decision you made, such as scaling or killing a campaign or idea quickly,

and what made you decide.

Feel free to reach out to us on Instagram (@suspire.in) / LinkedIn if you'd like to chat, ask questions or simply get a feel of the brand. Meanwhile, explore our website and socials to understand our community, brands and philosophy.

Thank you for your interest in being part of Suspire's journey. We would be happy to connect and explore whether this role and our team are the right fit for you.

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