Job Title: Marketing Manager

Company: EaseToLearn

Location: Delhi NCR

Department: Marketing

Employment Type: Full-Time

Experience: 4–8 Years

Reports To: Founder / Business Head

About EaseToLearn

EaseToLearn is an agile EdTech platform focused on empowering learners with targeted, outcome-driven learning solutions. We are building an accessible, high-impact learning ecosystem to help students prepare, practice, and succeed across key educational and competitive examination milestones.

Position Summary

We are seeking an experienced, analytical, and execution-oriented Marketing Manager to lead marketing strategy, demand generation, and brand visibility. In this role, you will bridge performance marketing and brand storytelling—driving customer acquisition, optimizing conversion funnels, and managing cross-channel campaigns to deliver predictable business growth.

Reporting directly to the Founder / Business Head, you will hold end-to-end accountability for campaign execution, marketing ROI, and agency/team leadership.

Key Responsibilities1. Marketing Strategy & Campaign Management

- Develop and execute annual, quarterly, and monthly marketing roadmaps aligned with business revenue goals.
- - Design seasonal campaign calendars mapped to examination, admission, and academic cycles.
- - Own end-to-end campaign lifecycles: audience segmentation, value proposition design, creative briefs, budget allocation, multi-channel distribution, and post-campaign attribution.

2. Performance Marketing & Demand Generation

- Lead paid acquisition strategies across Google Ads, Meta Ads Manager, YouTube, Display, Social,



WhatsApp, and Email.
- - Manage customer acquisition costs (CAC), cost per lead (CPL), conversion rates, and return on ad spend (ROAS) to maintain high capital efficiency.
- - Implement structured retargeting frameworks and automated lead-nurturing workflows to drive pipeline velocity.

3. Brand Positioning, Content & Social Media

- Refine EaseToLearn’s market positioning, value propositions, and core messaging pillars across touchpoints.
- - Collaborate with internal creative, copywriting, and video production teams to deliver high-converting creative assets.
- - Establish brand consistency and grow community engagement across social channels.

4. Sales Alignment & Revenue Attribution

- Partner closely with the Sales and Admissions teams to monitor lead flow quality, qualification criteria, and pipeline leakage.
- - Leverage customer support and sales objection data to refine top-of-funnel messaging and landing page optimization (CRO).
- - Build full-funnel attribution models to track marketing-sourced vs. marketing-influenced revenue.

5. Analytics, Reporting & Team Leadership

- Monitor weekly/monthly performance dashboards tracking CPL, CPA, CAC, ROAS, LTV, and organic traffic metrics.




- - Conduct competitor benchmarking, pricing analysis, and market trend assessments.
- - Supervise internal team members, external marketing agencies, freelancers, and creative vendors to ensure strict adherence to deliverables and timelines.

Performance Metrics (KPIs)

- Qualified Lead Volume (MQLs/SQLs) and Lead Quality Scores
- - Customer Acquisition Cost (CAC), CPL, and CPA
- - Blended and Paid ROAS
- - Funnel Conversion Rates (Landing Page to Enrollment)
- - Marketing-Attributed Revenue and Organic Brand Lift

Qualifications & Requirements

- Experience: 4–8 years of hands-on marketing experience, with proven success in performance marketing, growth, or integrated brand campaigns.
- - Domain Expertise: Prior background in EdTech, Education, Consumer Internet, B2C SaaS, or high-growth digital products is strongly preferred.
- - Technical & Analytical Acumen: Solid working knowledge of Google Ads, Meta Ads Manager, GA4, HubSpot/Zoho/LeadSquared or equivalent CRM/marketing automation tools.
- - Commercial Mindset: Demonstrated ability to manage ad budgets, forecast growth, and defend CAC-to-LTV economics.
- - Education: Bachelor’s degree in Marketing, Business, Communications, or a related discipline; an MBA/PGDM in Marketing is an advantage.

How to Apply

Interested candidates can apply directly on LinkedIn or send their updated CV and portfolio/case studies to [email protected] with the subject line:

Application: Marketing Manager – EaseToLearn – [Your Name].

📌 Marketing Manager (New Delhi)
🏢 EaseToLearn
📍 New Delhi