Role Overview

We are looking for a hands-on marketing professional to generate qualified leads and build RoyalPath’s brand presence in Thane/Mumbai. You will run digital ad campaigns, manage social media, coordinate webinars and workshops, and build a steady pipeline of student and parent leads for the sales team.

Key Responsibilities

- Plan and run paid lead-generation campaigns on:
- Meta (Facebook & Instagram Ads)
- Google Ads (Search / YouTube – basic level)
- WhatsApp campaigns and broadcast lists
- Manage organic social media:
- Create and schedule reels, posts, stories for Instagram/Facebook/LinkedIn.
- Write straightforward Hindi/English/Marathi copy for ads, captions, and messages.
- Coordinate and promote:
- Webinars, school/coaching-centre workshops, offline info sessions, and career talks.
- Build and nurture lead databases:
- Create Google Forms / landing pages.
- Set up basic email/WhatsApp follow-up sequences for new leads.
- Track and report:
- Number of leads, cost per lead (CPL), lead quality, campaign performance.
- Share weekly reports with clear learnings and improvement ideas.

Who Should Apply

- 2-4 years of experience in digital marketing / growth / performance marketing.
- Preferably in education, coaching, edtech, local services, or similar consumer businesses.
- Hands-on with:
- Meta Ads Manager (Facebook/Instagram Ads)
- Basic Google Ads (optional but preferred)
- Canva / CapCut or similar tools for creatives and reels
- Google Forms, Sheets, and basic analytics
- Comfortable writing simple Hindi, English, and Marathi copy for ads, posts, and messages
- Based in or willing to work remotely for Thane/Mumbai.



Local market understanding is preferred.

Compensation & Incentives

- Fixed salary: ₹6,000 – ₹12,000 per month (based on experience and skills).
- Variable incentive:
- Option A: 3–5% of collected revenue from leads you generate, OR
- Option B: Fixed bonus per qualified lead /per target achieved(to be defined jointly/QTR)
- Clear monthly targets, for example:
- X total leads at or below ₹Y cost per lead
- Z webinar registrations / workshop attendees
- Growth opportunity: As marketing scales, you can grow into a Marketing Lead / Head of Growth role.

What You Will Gain

- Ownership of RoyalPath’s entire lead-generation engine.
- Direct mentorship from the founder on strategy, funnels, and conversion.
- Freedom to test new channels, creatives, and campaigns with real budgets.
- Clear path for career growth as RoyalPath expands across cities and segments.

How to Apply

Send your CV and a short note (3–5 lines) on why you are interested in this role to:

Email: [email protected]

WhatsApp MSG : +91 80970 19373

Office Location: RoyalPath Pvt. Ltd., GB Road, Thane(W), Maharashtra In your note, mention:

- Your most relevant marketing experience (channels, tools, campaigns).
- One campaign or project you are proud of (goal, result, your role).
- Your expected fixed salary and earliest joining date.

Selection Process

- Shortlisting based on CV and note.
- Telephonic screening (10–15 minutes).
- Practical Round – small marketing task (ad copy + basic campaign plan).
- Final discussion with HR and offer rollout.

RoyalPath is an equal-opportunity employer. We encourage candidates from diverse backgrounds to apply.

📌 Marketing & Lead Generation Executive (Mumbai)
🏢 RoyalPath
📍 Mumbai