Key Responsibilities

1. Marketing Strategy & Brand Development

- Develop and execute comprehensive marketing strategies aligned with business and sales objectives.
- Build and strengthen the companys brands and market positioning.
- Plan brand awareness and promotional campaigns for apparel and fashion products.
- Identify recent marketing opportunities, trends and customer segments.
- Work closely with the Sales Head to support business growth through effective marketing initiatives.

1. Agency & Vendor Coordination

- Identify, appoint and coordinate with third-party marketing agencies.
- Manage external agencies handling SEO, digital marketing, social media, branding, advertising and creative activities.
- Evaluate agency performance, deliverables, timelines and ROI.
- Coordinate with agencies for campaigns, creatives, promotions and digital activities.
- Negotiate with vendors and agencies for better commercial terms and deliverables.

1. SEO & Digital Marketing

- Coordinate with third-party SEO agencies to improve website visibility and organic search rankings.
- Monitor SEO performance, website traffic, keyword rankings and lead generation.
- Coordinate digital marketing campaigns across Google, Meta and other relevant platforms.
- Monitor campaign performance, conversions and marketing ROI.
- Ensure consistent digital presence across website and social media platforms.

1. Influencer & Brand Promotion

- Identify suitable fashion influencers, content creators and social media personalities for brand promotion.
- Develop and manage influencer marketing campaigns.
- Negotiate commercials and coordinate deliverables with influencers.
- Track influencer campaign performance and brand reach.




- Explore collaborations with fashion communities, creators and relevant industry partners.

1. Content & • Creative Management

- Coordinate with creative agencies/designers for marketing creatives, product shoots, videos, catalogues and promotional materials.
- Ensure brand consistency across all marketing communication.
- Plan content calendars for social media and digital platforms.
- Support product launches, seasonal campaigns and promotional activities.

1. Market Research & • Competitor Analysis

- Conduct market research to understand customer preferences and fashion trends.
- Monitor competitor branding, pricing, promotions and digital marketing strategies.
- Identify opportunities to improve brand visibility and customer engagement.
- Provide market insights and recommendations to management.

1. Sales & • Business Support

- Work closely with the Sales Team to generate qualified leads and support revenue growth.
- Develop marketing campaigns for brands, retailers, wholesalers, corporate customers and exporters.
- Support distributor/dealer marketing initiatives and promotional activities.
- Measure marketing activities based on leads, customer acquisition, sales contribution and ROI.

1. Reporting & • Performance Monitoring

- Prepare regular marketing performance reports for management.
- Track marketing budgets and campaign expenditure.
- Monitor KPIs such as website traffic, leads, engagement, conversions, brand reach and ROI.
- Present campaign results and improvement plans to the Sales Head.

Required Qualification
- Bachelor’s degree in Marketing, Business Administration, Communications or a related field.
- MBA/PGDM in Marketing will be an added advantage.

📌 Marketing Head (Bengaluru)
🏢 Heeraji Fashion
📍 Bengaluru