Marketing Head campaign strategy, positioning, budget aur major decisions decide karenge. Marketing & CRM Executive ki responsibility hogi ki approved marketing plan time par execute ho, follow-up ho aur uska result properly report ho.
- Instagram & Facebook daily management
- Monthly content calendar maintain karna
- Posts/Reels/Stories timely publish karna
- New arrivals aur collections ka content plan karna
- Comments & DMs monitor karna
- Reels ke liye products/staff/models coordinate karna
- Important occasions ke creatives advance mein ready rakhna
B. Content & Creative Coordination
- Designer/agency ko proper brief dena
- Creatives ka follow-up
- Final approval Marketing Head se lena
- Approved files systematically maintain karna
- Store + digital branding mein same campaign communication maintain karna
C. Influencer Marketing
- Influencer database maintain karna
- Influencers ko approach/invite karna
- Paid/barter terms record karna
- Shoot dates coordinate karna
- Reel/post publish hua ya nahi track karna
- Views/reach/results record karna
- Voucher/gift commitments track karna
D. WhatsApp & CRM
- Customer database maintain/segment karna
- Approved WhatsApp campaigns execute karna
- Recent arrivals, wedding, festive etc. campaigns send karna
- Post-purchase Thank You flow monitor karna
- Google Review campaign execute karna
- Loyalty/referral communication manage karna
- Old/inactive customers ke reactivation campaigns run karna
E. Offline Marketing
- Hoardings vendor follow-up
- Radio campaign coordination
- Printing coordination
- Posters / standees / tent cards
- In-store campaign branding
- Branding material correct location par laga hai ya nahi verify karna
- Campaign start/end date track karna