About the Role

We are looking for a confident, well-spoken fresher to own our influencer marketing: finding creators, building relationships, and running both barter (product-for-content) and paid collaborations. You will be the main point of contact between our brands and the creator community, so strong communication in English and Hindi is a must.

Key Responsibilities

Influencer Sourcing and Outreach

Research and shortlist nano, micro and mid-tier influencers and UGC creators who fit each brand's audience, niche and budget

Reach out over Instagram DM, email and WhatsApp with transparent, professional and personalised pitches

Build a database of creators across categories (skincare, lifestyle, tech, home, etc.) and cities

Maintain positive relationships with creators and agencies for repeat collaborations

Barter Collaborations

Identify creators suitable for barter (free product in exchange for content) and make the offer clearly

Coordinate product dispatch, address collection, courier tracking and delivery confirmation

Share content briefs, do's and don'ts, and key product messages

Follow up to make sure content is posted on time, and track barter ROI so product cost is justified

Keep a record of products sent, content received and posting status

Paid Promotions

Negotiate rates with creators and agencies within the approved budget

Finalise deliverables (reels, stories, posts, UGC videos), timelines, usage rights and payment terms

Coordinate content approval, revisions and go-live dates

Work with the accounts team on invoices, advance and final payments, and TDS details where applicable

Make sure all paid content carries proper disclosure (#ad, #collab) as per platform and ASCI guidelines

Tracking and Reporting





Maintain a master tracker covering creator name, handle, followers, engagement rate, deal type (barter/paid), cost, deliverables, status and payment

Track reach, views, saves, clicks and conversions per creator and per campaign

Report which creators and formats perform best, and suggest improvements on cost per view and cost per result

Flag fake followers, low engagement and poor-quality creators early

Campaign Support

Support product launches, sale events and festive campaigns with planned influencer bursts

Coordinate with the social media and design teams to reuse creator content on brand pages and ads

Collect creator content in usable formats for paid ad use, where rights are agreed

Required Skills and Qualifications

Graduate in any stream (BBA, BA in Mass Communication / Journalism, or similar preferred)

Excellent spoken and written communication in English and Hindi (Hinglish comfort is a plus)

Good negotiation and persuasion skills, and confidence in talking to creators and agency managers

Strong understanding of Instagram, YouTube and how creators and content work

Ability to judge a creator's quality by engagement, audience fit and content style

Good with Excel / Google Sheets for trackers and basic budgeting

Organised, with strong follow-up discipline and attention to detail

Good to Have

Own active social media page or content creation experience

Internship or project experience in influencer marketing, PR or digital marketing

Familiarity with influencer tools or platforms and Instagram Insights

Basic knowledge of contracts, usage rights and ASCI disclosure rules

Interest in consumer brands such as skincare, lifestyle and electronics

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits

- Flexible schedule

Work Location: In person

📌 Marketing Assistant (Jaipur)
🏢 kuber mart industriesprahladpura jaipur
📍 Jaipur