Assistant Manager / Manager – PR & Marketing

Nijhawan Representations

Location: Vasant Vihar - Delhi

Experience: 4–7 years

Reporting To: Director – Director- Business Development & Brand Engagement

About the Role

Nijhawan Representations is looking for a creative, proactive and well-connected Assistant Manager / Manager – PR & Marketing to manage and execute PR, marketing, media, influencer and event-led initiatives for our portfolio of hospitality, tourism and travel brands.

The role will involve working closely with clients, Indian media, influencers, vendors and internal teams to create meaningful brand visibility and innovative marketing opportunities.

The ideal candidate should have a strong understanding of the luxury travel, hospitality, fashion and lifestyle media ecosystem, excellent communication skills and the ability to manage projects from ideation to execution.

Key Responsibilities

1. PR & Media Relations

- Develop and execute PR strategies and communication plans for represented clients.
- Build and maintain strong relationships with Indian media across luxury travel, hospitality, fashion, lifestyle and business media.
- Regularly scout and identify relevant media opportunities, editorial features, interviews, awards, speaking opportunities and other visibility avenues.
- Develop compelling story angles and proactively pitch them to relevant media.
- Draft and coordinate press releases, media pitches, story proposals, media alerts and other PR communications.
- Maintain and continuously expand the media database and relationships.
- Monitor media coverage and ensure timely sharing of relevant opportunities and coverage with clients.
- Identify emerging media trends and opportunities that can create additional visibility for represented brands.

2. Influencer Marketing

- Plan and execute regular influencer marketing campaigns for represented clients.
- Identify relevant influencers and content creators across travel, luxury, lifestyle and relevant niche categories.
- Develop campaign concepts, influencer shortlists and collaboration ideas aligned with client objectives.
- Coordinate with influencers and agencies from outreach and negotiation through execution and reporting.
- Track campaign performance, content delivery, reach and engagement.
- Continuously scout new and creative influencer-led opportunities.

3.



Client Servicing & Coordination

- Act as a day-to-day PR and marketing contact for assigned clients.
- Coordinate regularly with clients on ongoing projects, campaigns, events, media opportunities and deliverables.
- Understand individual client objectives, brand positioning and communication priorities.
- Maintain project timelines, action trackers and follow-ups to ensure timely execution.
- Proactively bring new ideas, opportunities and recommendations to clients rather than only responding to briefs.
- Coordinate with internal representation/sales teams to ensure PR and marketing activities complement overall client objectives.

4. Creative Marketing & Brand Visibility

- Think beyond conventional PR and identify recent, creative and innovative opportunities to highlight represented brands and Nijhawan Representations.
- Develop creative campaign ideas, collaborations, activations and brand stories.
- Identify opportunities for strategic partnerships and cross-brand collaborations.
- Stay updated on travel, hospitality, luxury, lifestyle and consumer trends to develop relevant ideas.
- Contribute ideas that strengthen the visibility and positioning of both client brands and the Nijhawan Representations portfolio.

5. Events, Roadshows & Networking

- Plan and manage events, roadshows, trainings, networking evenings, media events, client events and brand activations.
- Develop event concepts and formats based on client objectives.
- Support end-to-end event planning, including ideation, venue selection, vendor coordination, guest management, media/influencer coordination and execution.
- Scout and evaluate suitable venue options across different Indian cities based on event requirements and budgets.
- Coordinate with hotels, venues, vendors, agencies, media and other stakeholders.
- Provide strong on-ground support during events and ensure smooth execution.
- Identify opportunities to make events more experiential, creative and media-worthy.

6.



Client Marketing & Quarterly Planning

- Prepare and maintain quarterly PR and marketing outlooks/plans for assigned clients.
- Develop monthly and quarterly activity calendars covering PR, media, influencers, events, campaigns and other relevant opportunities.
- Present creative ideas and planned activities to clients.
- Track execution against agreed plans and timelines.
- Recommend new initiatives based on market trends, competitor activity and emerging opportunities.

7. Reporting & Analytics

- Prepare monthly PR and marketing reports for clients.
- Track media coverage, influencer campaigns, events, activities, reach and other relevant performance metrics.
- Analyse campaign performance and highlight key achievements, learnings and opportunities.
- Maintain activity trackers and ensure timely reporting to clients and internal stakeholders.
- Support measurement of PR and marketing effectiveness against agreed objectives.

8. Crisis Communication & Reputation Management

- Support clients during crisis communication and reputation-management situations.
- Monitor relevant developments and identify potential reputational risks.
- Prepare timely crisis updates, situation reports and communication trackers.
- Coordinate internally and with clients on appropriate communication and media responses.
- Maintain confidentiality and exercise sound judgement when handling sensitive matters.

9. Agency & Vendor Coordination

- Coordinate with PR, digital, creative, influencer, event and other external agencies wherever required.
- Brief agencies and vendors clearly and monitor deliverables.
- Ensure quality, timelines and brand guidelines are maintained.
- Support budget and quotation evaluation for relevant marketing and event activities.

Preferred Experience

- 4–7 years of experience in PR, marketing communications, hospitality, travel, tourism, luxury, lifestyle or a relevant PR/marketing agency.
- Experience working with hotel groups, tourism boards, destinations, luxury travel or hospitality brands will be preferred.
- Existing relationships with relevant Indian media and influencers will be an advantage.
- Agency experience involving multiple clients/brands would be an added advantage.
- Experience in event management, roadshows, media events and influencer campaigns is desirable.

📌 Marketing And Public Relations Manager (Vasant Vihar)
🏢 Nijhawan Representation
📍 Vasant Vihar