We seek a Manager - Content Strategy for a personal care D2C brand in Bengaluru.

Job Responsibilities

- Develop and own the brand’s overall social media strategy, aligning channel goals with broader brand and business priorities.

- Define the audience, role, content pillars, creative direction and platform strategy across social channels.

- Build and manage quarterly and monthly content plans covering brand building, launches, cultural moments, community engagement and business priorities.

- Own the social media calendar, ensuring timely planning, approvals, execution and publishing.

- Develop original social-first concepts, campaigns, recurring content properties and formats that strengthen the brand’s distinctive presence.

- Translate cultural trends, consumer behaviour and everyday experiences into relevant creative ideas across Reels, carousels, stories, statics and emerging formats.

- Write and edit hooks, captions, scripts, campaign lines, carousel copy, story sequences and creator briefs while maintaining a consistent brand voice.

- Make complex or sensitive topics around periods, bodies and women’s health accessible, engaging and culturally relevant.

- Balance brand storytelling, entertainment, education and product communication to keep content engaging rather than overly promotional.

- Take ideas from concept to publication, creating briefs and guiding designers, editors, photographers, creators and production partners through execution.

- Manage social shoots and content production where required, including scripting, shot planning and creative direction.





- Identify and manage relevant creators and collaborators, including concepts, briefs, content reviews, deliverables and long-term partnerships.

- Stay ahead of platform changes, audience behaviour, trends and cultural opportunities, identifying those relevant to the brand.

- Track channel and content performance across reach, engagement, watch time, retention, shares, saves, follower growth and other relevant KPIs.

- Turn performance data into actionable insights, structured experiments and recommendations to continuously improve content, creative strategy and channel growth.

Job Requirements

- 4 to 8 years of experience in social media, content, digital marketing or brand communications.

- Experience leading social media for a consumer-facing brand, D2C business, creative agency or culturally relevant digital platform.

- Demonstrated ownership of both social media strategy and day-to-day execution.

- Strong conceptual and creative thinking with a portfolio of original social ideas and campaigns.

- Excellent writing and editing skills across short-form copy, scripts, captions and campaign communication.

- Solid understanding of platform behaviour, social formats, creator culture and digital trends.

- Ability to interpret performance data and translate insights into creative and strategic actions.

- Experience managing creators, agencies, freelancers and production partners.

- Strong project management skills with the ability to manage multiple workstreams and stakeholders simultaneously.

📌 Manager - Social Media Content (Bengaluru)
🏢 CeeQ
📍 Bengaluru