Position – Manager – Brand, Content & Activation – Bhoomi Farms

Location: Bannerghatta Road, Bengaluru, Karnataka (On-site)

Employment Type: Full Time

Working Days: Monday to Saturday, with weekend activations as required

Experience: 2–3 years

Reports To: Founder & CEO

About Bhoomi Farms

Bhoomi Farms is one of India's largest organic fresh produce companies, committed to transforming the way fresh food reaches consumers by building a sustainable, technology-enabled farm-to-home ecosystem. Our mission is to deliver high-quality produce while creating meaningful value for farmers, customers, and communities.

We work with over 800 farmers across 15 clusters in South India, supported by a team of 35+ agronomists who manage soil health, organic inputs, and pest and disease practices on every farm we work with.

Every product we sell is tested for more than 250 chemical residues by NABL-accredited laboratories and is traceable back to the farm it came from. Our founder spent eight years farming organically in California before starting Bhoomi Farms in India in 2015.

Our produce reaches homes in Bengaluru, Hyderabad, and Chennai through quick commerce platforms, retail partners, and our own subscription service.

At Bhoomi Farms, we believe people are our greatest strength. We are building a high-performance, collaborative workplace where learning, ownership, and continuous improvement are part of our culture.

Website: https://www.bhoomi.farm/home

About the Role

We are looking for a Manager – Brand, Content & Activation to build Bhoomi Farms' presence with customers, both on the ground and across our owned channels.

The Manager will own the content that goes out across our website, social channels, and customer communication; work alongside our digital marketing team and agency to keep campaigns supplied with creative; and plan and run community activations across Bengaluru.





The role also carries a lead generation target from the activations and community programmes the Manager runs, and reports directly to the Founder & CEO.

The ideal candidate is a self-starter who is comfortable in a small team and can take work from brief to delivery without needing follow-up.

Key Responsibilities

1. Content & Owned Channels

- Own content across owned channels, including the website, social media, email, and WhatsApp.
- Build and run the monthly content calendar.
- Support founder-led content, including planning, capture, editing, and publishing.

2. Campaign Creative & Agency Management

- Work closely with the digital marketing team and agency to deliver the creative and content that campaigns need, on schedule.
- Manage external creative and content agency partners, including briefing and managing designers, videographers, copywriters, and content freelancers, and holding them to timelines and quality standards.

3. On-Ground Activations & Lead Generation

- Own the activation pipeline end to end, planning and executing on-ground activations, including residential society events, exhibitions, and pop-ups across Bengaluru.
- Own lead generation from the activations and community programmes run.

4. Media Outreach & Brand Assets

- Support media and influencer outreach.
- Maintain the media and collateral library.

Qualifications

- MBA or an equivalent qualification is preferred.
- 2–3 years of relevant professional experience in brand marketing,



content marketing, or field and trade marketing for a consumer brand, or with a BTL and activation agency.
- Hands-on experience running on-ground activations end to end.
- Experience in food, FMCG, fresh produce, or perishables will be an advantage.
- Exposure to brand management in D2C companies, either directly or through an agency role, will be an advantage.
- Experience with community-led or membership-led brands will be an advantage.

Desired Skills

- Strong written English and the ability to brief design and video partners clearly.
- Comfort carrying a lead generation target and reporting against it.
- Willingness to be present at weekend activations.
- Self-starter who is comfortable working in a small team and can take work from brief to delivery independently.
- Working knowledge of Kannada for local events will be an advantage.

How to Apply

Interested candidates are requested to submit their application through the Bhoomi Farms Job Application Form:

Apply Here: https://forms.gle/wkwyTdwgtTKj9qpp8

Why Join Bhoomi Farms?

At Bhoomi Farms, you will have direct ownership of brand and community building, reporting directly to the Founder & CEO.

You will work with a product that has genuine differentiation and a story worth telling.

You will be part of a small, fast-moving team where decisions are made quickly, with the opportunity to build the marketing function from the ground up.

If you are a self-starter who enjoys building a brand both on the ground and online, and taking work from brief to delivery, this role offers an opportunity to make a meaningful impact at Bhoomi Farms.

Bhoomi Farms is an Equal Chance Employer. We celebrate diversity and are committed to creating an inclusive workplace where everyone has an equal opportunity to learn, grow, and succeed.

📌 Manager – Brand, Content & Activation – Bhoomi Farms (Bengaluru)
🏢 Bhoomi Farms
📍 Bengaluru