Job Purpose To create a balanced merchandise assortment for retail stores based on consumer preference and brand image. The ideal merchandise mix for retail stores based on design selection, price grid, styling grid, and option plan should aim at maximizing full price sell-through at stores.

Job Context &

- Major Challenges

Similar to JDs,

Major challenges

- Getting the correct merch grid for each store across categories.
- Store Layout :
- New stores – ensuring accurate allocation of stocks as per the store layout and business plan.
- Store VM Brief - Coordinate with VM and ensure the store display and merchandize highlighting the need Buying to create season look for different regions and store sizes.
- Buying during the trade shows across all categories and all brands
- Store &
- Market visits on regular basis.
- Category specific event management
- Season Launch training for all stores –
- Region wise and multiple categories as per plan

Key Result Areas KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters) KRA1 Merchandise assortment plan for all stores

- Create appropriate buying plan for assigned category as per Sales targets
- Set ARP targets for product categories
- Create Option plan and conduct depth analysis
- Formulate Stock to Sale plan for a season –
- EOM / BOM
- OTB calculation
- Create appropriate buying plan
- Creating/Buying Flash Line as per the current trends for A+ Stores

KRA2 Monthly Target setting for each category




- Breaking up of Monthly targets into product category
- Target Vs achievement
- Merchandise plan report
- Product performance Lk2Lk

KRA3 Inventory Mgmt
- Ensure Ideal stock cover for each product category is maintained
- Dormancy within specified norms
- Pullback within specified norms
- Sell thru reports on Excel for Week1, week2 sales
- Photo Sell Through Report

KRA4 Stock & sale plan
- Product category wise dispatch plan
- Planned Vs actual
- Allocation plan for each store as per dispatch plan and size wise analysis
- Tracking allocation vs actual dispatches

KRA5 Market Intelligence
- New launches (competition product / window / schemes)
- Competition Mapping
- Training (Merchandise, Product &
- VM related)
- Estimation of market, product & design trends

KRA6 Core Business Contribution
- Monitoring to enhance the category contribution % of total business of LTL basis
- Identifying recent designs to be added to this category

KRA7 Range Architecture to Product
- Providing Range architecture for a specific season to product and design. With Category wise option grid with learning from past seasons and from market forecasting

KRA8 Integrated Go To Market (IGTM)
- Planning for a successful IGTM story along with VM and design
- Dressing up one key store for the look
- Roll – out across stores

KRA9 Integration with space planning
- Working in close co-ordination with retail planner to closely monitor returns from space allocated

📌 Manager -Buyer, Van Heusen (Karnataka)
🏢 Aditya Birla Lifestyle Brands
📍 Karnataka