Company Description PPStack is a global EdTech brand focused on empowering students, professionals, and organizations with future-ready skills for the digital era. The company blends artificial intelligence, advanced technology, and innovative teaching methods to create impactful, productive learning experiences. PPStack offers an integrated ecosystem of AI-powered learning platforms, crash courses, corporate training, career coaching, digital branding, and technology consulting.

Trusted by learners worldwide, PPStack is committed to bridging the gap between education and industry, driving transformation across education, careers, digital growth, and technology innovation.

Role Description The Lead Conversion role is a full-time remote position responsible for driving and optimizing the conversion of leads across PPStack’s digital channels. This role involves monitoring and analyzing user behavior, tracking funnel performance, and using data insights to improve lead-to-customer conversion rates.

The Lead

Conversion specialist will collaborate with marketing, sales, and product teams to design and implement conversion strategies, A/B tests, landing page enhancements, and targeted campaigns. Daily tasks include working with web analytics tools,



reporting on key conversion metrics, identifying opportunities for optimization, and ensuring a consistent, high-quality experience for prospective learners and clients.

Qualifications

- Candidates should possess strong Analytical Skills and experience interpreting data to support decision-making.
- Candidates should possess Data Conversion skills and familiarity with managing lead data across CRM and marketing platforms.
- Candidates should possess Communication skills to collaborate with cross-functional teams and convey insights clearly.
- Candidates should possess Conversion Optimization and Web Analytics skills to improve funnel performance and track user behavior.
- Experience with tools such as Google Analytics, marketing automation platforms, and CRM systems (e.g., HubSpot, Salesforce) is beneficial.
- Background in digital marketing, growth, or performance optimization within EdTech or SaaS environments is a plus.
- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field, or equivalent practical experience.
- Ability to work independently in a remote setting, manage multiple projects, and deliver results within defined timelines.

📌 Lead Conversion (India)
🏢 PPStack
📍 India