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Job Title: Digital Marketing Specialist / Manager

Location: [HASTINAPURAM]

Job Type: [Full-Time]

Job Overview

We are seeking a results-driven, highly analytical, and creative Digital Marketing professional to lead our online growth initiatives. In this role, you will be responsible for developing comprehensive digital strategies, executing multi-channel campaigns, and managing our brand presence across all digital platforms. You will leverage data analytics to optimize ad spend, improve user experiences, and convert target audiences into loyal customers.

Key Responsibilities

- Campaign Management: Plan, execute, and monitor all digital marketing initiatives, including SEO/SEM, email marketing, social media, and pay-per-click (PPC) display advertising.
- Performance Tracking: Measure and report on the performance of all campaigns against set KPIs, including ROI, CPA, CTR, and conversion rates.
- Strategy & Growth: Brainstorm and execute current growth strategies through continuous conversion rate optimization (CRO) and A/B testing.
- Content & Brand Integrity:



Maintain consistent brand messaging across all digital touchpoints and collaborate with content creators for SEO-optimized materials.
- Funnel Optimization: Evaluate the end-to-end customer journey, identify drop-off points, and optimize user funnels to increase landing page conversions.
- Vendor Collaboration: Manage relationships with external creative agencies, freelance contributors, and tech vendors.

Required Skills & Qualifications

- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (Digital Marketing certifications are a strong plus).
- Experience: 2 years of hands-on experience managing professional digital marketing campaigns.
- Technical Proficiency: Deep understanding of search engine optimization (SEO), search engine marketing (SEM), and keyword research.
- Tools & Platforms: High familiarity with Google Analytics, Google Ads, Meta Ads Manager, email automation tools (e.g., Mailchimp, HubSpot), and Content Management Systems (CMS).
- Soft Skills: Strong data-driven analytical skills, creative out-of-the-box thinking, excellent written communication, and cross-functional project management skills and CRM skills.

Pay: From ₹15,000.00 per month

Work Location: In person

📌 Junior Digital Marketing Executive (Hastinapuram)
🏢 UON DEVELOPERS
📍 Hastinapuram