– DIGITAL MARKETING EXECUTIVE

Position: Digital Marketing Executive

Department: Marketing

Location: Medway Hospital, Kodambakkam, Chennai

Experience: 1–3 Years

Employment Type: Full-Time

Preferred: Immediate Joiners

Industry Preference: Hospital / Healthcare Experience

Job Summary

Medway Hospital, Kodambakkam, is looking for a creative and result-oriented Digital Marketing Executive to manage and strengthen our digital presence across social media and online platforms.

The candidate should have valuable knowledge of graphic designing, social media management, content creation, and digital marketing activities, preferably with prior experience in the healthcare/hospital industry.

Key Responsibilities

- Manage and maintain Medway Hospital's social media platforms, including Instagram, Facebook, YouTube, LinkedIn, and WhatsApp.
- Create and publish engaging content related to doctors, specialties, health awareness, hospital services, events, campaigns, and patient education.
- Design attractive posters, banners, social media creatives, reels, stories, and promotional materials.
- Coordinate with the HR, Marketing, Doctors, and Operations teams to collect relevant content and requirements.
- Plan and execute a social media content calendar on a regular basis.
- Ensure all social media posts are accurate, professional, visually appealing, and aligned with the hospital's brand guidelines.
- Develop creative ideas for health awareness campaigns, doctor promotions, special days, hospital events, and service promotions.
- Monitor social media engagement, reach, followers, and other digital marketing metrics.
- Respond to and coordinate social media enquiries and comments professionally.
- Support digital campaigns and promotional activities to increase hospital visibility, patient enquiries, appointments, and brand awareness.




- Take photographs/videos of hospital activities, doctors, events, and promotional programs whenever required.
- Coordinate with external agencies, photographers, videographers, or vendors when required.
- Stay updated with current social media trends, reels, content formats, and digital marketing practices.
- Maintain a proper archive of digital creatives, photographs, videos, and marketing materials.

Required Skills
- Good knowledge of Graphic Designing and Creative Content Development.
- Hands-on experience with designing tools such as Canva, Photoshop, Illustrator, or similar software.
- Good knowledge of Instagram, Facebook, YouTube, LinkedIn, and WhatsApp Business.
- Ability to create engaging social media posts, reels, stories, and videos.
- Good written and verbal communication skills.
- Creative thinking with an eye for design and presentation.
- Basic knowledge of digital marketing, SEO, social media marketing, and online promotions.
- Ability to manage multiple assignments and meet deadlines.
- Good photography and basic video-editing skills will be an added advantage.

Qualification
- Any Bachelor's Degree / Diploma in Digital Marketing, Marketing, Mass Communication, Visual Communication, Graphic Designing, or a related field.
- Candidates with relevant experience and strong designing/social media skills may also be considered.

Preferred Candidate Profile
- Immediate joiners are preferred.
- Candidates with prior hospital / healthcare industry experience will be given preference.
- Candidates should have a strong portfolio of social media creatives, posters, reels, or digital marketing campaigns.
- Candidates with excellent designing skills and a strong understanding of social media trends are encouraged to apply.

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits

- Health insurance
- Provident Fund

Work Location: In person

📌 Jr. Digital Marketing Executive (Kodambakkam)
🏢 Medway Hospitals
📍 Kodambakkam