About TerraFlare Farms

TerraFlare Farms is a hygiene-controlled, organic microgreens producer based in Davangere, Karnataka, growing Fenugreek (Methi),

Radish China Rose, Broccoli, Peas, Basil, Sunflower, Coriander and more. We are building a premium fresh-produce category from the ground up and we need a market builder to drive it, starting with Bengaluru.

The Role:

We are not looking for a Sales Executive who manages existing accounts. We are looking for a hunter someone who can independently build a new market, own the full commercial cycle, and convert market demand into recurring revenue across B2B and

B2C channels.

You will own: Market Development - Customer Acquisition - Sampling - Order - Delivery - Invoice - Collection - Repeat Order

Who You'll Sell To:

5-star & premium hotels • Fine-dining & premium restaurants • Cafs • Resorts & clubs • Cloud kitchens • Catering companies •

Hospitals & health centres • Wellness centres • Gyms & fitness centres • Nutritionists & dieticians • Premium grocery/organic stores • Corporate cafeterias • Residential communities • Health-conscious consumers

Key Responsibilities:

- Generate leads and drive field sales across HoReCa and institutional segments
- Build relationships with chefs, purchase managers, F&B; managers and business owners
- Run product sampling/trials and convert them into recurring orders
- Develop weekly/monthly recurring order pipelines
- Build B2C channels — direct sales, subscriptions, community/retail tie-ups




- Map the Bengaluru market and track competitor activity
- Forecast market demand and coordinate closely with the production team
- Handle pricing, negotiation, order confirmation and invoicing coordination
- Follow up on payments/collections
- Drive customer retention and repeat business

What We're Looking For:

- Graduate minimum; MBA/Hotel Management/Food Technology/Agriculture/FMCG/Marketing preferred but not mandatory
- 2–5 years in HoReCa, Food Service, FMCG, Fresh Produce, Hospitality, Institutional Sales, Organic Food, Health & Wellness, or B2B

Field Sales
- Proven new-business acquisition and field-sales track record
- Strong communication and negotiation skills; comfortable approaching senior decision-makers
- Own two-wheeler and willingness to travel extensively
- Working knowledge of CRM/Excel for reporting
- Sharp follow-up and closing skills
- Entrepreneurial, hunter mindset

Compensation: Attractive salary + Perks + Benefits, commensurate with experience. Flexible for an exceptional candidate with an established HoReCa network.

What Success Looks Like (KPIs):

New B2B accounts acquired • Monthly kg sold • Monthly revenue • Repeat-order rate • B2C customers/subscriptions acquired •

Demand-forecast accuracy • Collections/DSO • Customer retention

Why Join TerraFlare Farms?

Get in early on a recent premium food category with real runway. You won't inherit a territory — you'll build one, with full ownership of market development from day one and a direct line to how sales and growth connect.

📌 Horeca Business Development Executive (Bengaluru)
🏢 GM Group
📍 Bengaluru