Head of Marketing & Growth – SaaS Products

We are looking for a business-oriented Head of Marketing & Growth to drive global growth for f uture Moon Apps .

Key Responsibilities

• Own marketing contribution to ARR, MRR, pipeline, and revenue growth .

• Drive customer acquisition, activation, retention, expansion, and referrals .

• Improve key SaaS metrics including CAC, LTV, Trial-to-Paid, Churn, and NRR .

• Define ICP, buyer personas, positioning, messaging, pricing, and market segmentation .

• Lead GTM strategies, product launches, and growth initiatives .

• Oversee SEO, Content, Performance Marketing, Partnerships, Affiliate & Lifecycle Marketing .

• Optimize the customer journey from awareness to retention and expansion .

• Drive PLG initiatives, A/B testing, funnel optimization, and growth experiments .

• Build data-driven dashboards, attribution models, and reporting frameworks .

• Build, mentor, and scale a high-performing marketing team while collaborating with Product, Engineering, Sales, CS, and Founders.





Requirements

• 8–15 years of experience in Marketing, Growth, or Product Marketing.

• 5+ years of SaaS/Product-led company experience .

• Proven experience scaling B2B SaaS products globally .

• Robust understanding of SaaS business models, subscription economics, and growth metrics .

• Experience managing budgets, growth targets, and cross-functional teams .

• Exposure to US, UK, Canada, or Australia markets is preferred.

• Experience with SMB-focused SaaS, PLG, mobile app growth, or AI-powered marketing is a plus.

Success Metrics

• Increase qualified pipeline and revenue contribution .

• Improve trial-to-paid conversion and retention .

• Reduce CAC and improve ROAS .

• Increase organic traffic, signups, activation, and customer growth .

• Build a scalable marketing team and data-driven growth framework .

📌 Head of Marketing (Ahmedabad)
🏢 Moon Technolabs
📍 Ahmedabad