Head of Growth & Performance Marketing

Location: Chennai (Anna Salai office), full-time, with US-hours overlap · Reports to: Managing Director · Experience: 8–12 years

About us. We run a portfolio of digital health brands: US prescription telehealth sites for weight loss, men's health and longevity (theglpdoctor.com, mymedprovider.com), a research-peptide e-commerce store (ordermypeptides.com), InstaPract, a GCC digital health platform company, and Gem3s, a global software engineering firm. We want one owner who makes our marketing measurable, compliant and profitable.

What you'll own

1. Paid acquisition for the US telehealth and e-commerce brands across Google, Meta and other channels — strategy, build, daily optimization and budget.
2. Platform compliance: keep LegitScript, Google healthcare certification and Meta authorization current; make sure every ad and landing page passes policy.
3. Tracking and attribution: a HIPAA-conscious server-side setup, clean conversion data back to each ad platform, and one weekly dashboard of spend, CAC, conversion rate and ROAS by brand.
4. SEO: set the roadmap and manage our in-house SEO executive across on-page, technical, off-page and AI-search visibility.
5. Email and lifecycle: build and run flows for leads, abandoned intakes, refills and win-backs.
6. B2B marketing for InstaPract and Gem3s: LinkedIn Ads, company-page content, and campaigns that book demos.
7. Creative direction: brief our in-house design team,



run structured ad-creative tests, and use AI tools to scale copy and variants.
8. Team building: hire and lead a paid-media executive and an email/CRM executive within your first 6 months.

You have

- 8 years in digital marketing, 3 years hands-on in paid acquisition for US DTC brands in regulated categories (telehealth, Rx, supplements or similar).
- Personally managed $20k /month on Google and Meta, with results you can show.
- Working knowledge of US healthcare ad rules: LegitScript, Google and Meta healthcare policies, FTC claims guidance, and the HIPAA limits on tracking pixels.
- Strong GA4, GTM (server-side), Meta Conversions API and Looker Studio skills.
- Experience managing SEO and email programmes (Klaviyo or HubSpot).
- LinkedIn Ads experience for B2B SaaS or IT services.
- Daily use of AI tools for research, copy, analysis and reporting.
- Clear written English and comfort presenting numbers to leadership.

Nice to have: has taken a brand through LegitScript or Google healthcare certification; affiliate/influencer programmes; GCC or Africa healthcare marketing.

How we'll measure you: working tracking in 30 days, first profitable channel in 90 days, then CAC, ROAS, qualified B2B demos and organic traffic growth each quarter.

We offer: competitive fixed pay plus a performance bonus, real budget ownership, a direct line to the founder, and the chance to build and lead a recent vertical.

📌 Head of Growth & Performance Marketing (Chennai)
🏢 Gem3s Technologies
📍 Chennai