ABOUT QBRIX

QBRIX turns customers' favorite photos into personalized diamond painting kits — a unique DIY gift experience with no direct competitor in the Indian market. The customer uploads a photo, our system generates a custom design in minutes, and they're assembling their own picture the same day. No waiting, no back-and-forth.

In our first ten months we did ₹18.35M in revenue — in roughly six months of actually having stock; the rest we were sold out. Almost all of it came from organic reach: a library of 450+ creator collaborations, several videos with 5–19M views, and word of mouth. Small paid tests went well: Amazon PPC ran at ~5% ACOS on about ₹36,000/month, and Meta campaigns using reels cut from creator videos returned ROAS around 20.

We've never scaled this with real money behind it. That's the job.

THE ROLE

We're bringing on a Head of Growth to take performance marketing from a side experiment to a managed, scalable channel — while protecting margin, not just chasing volume.

You'll own the full paid acquisition stack (Meta, Google, Amazon, Flipkart) as a single budget, build the attribution and reporting that doesn't exist today, put our existing creator content to work through paid amplification, and drive the launch of our second product line, string art, this November.

This is a build-from-zero role. There's no dashboard waiting for you, no historical ad account to inherit. You'll be setting up the measurement system in your first month, before the next shipment even lands.

WHAT YOU'LL DO

- Manage all paid acquisition — Meta, Google, Amazon Advertising, Flipkart Advertising — as one budget under one strategy, not siloed channels
- Scale spend on a defined weekly plan with clear stop points, not open-ended burn
- Build attribution from scratch: a tracked link or promo code for every creator, weekly reporting on spend, revenue and efficiency by channel
- Audit our library of 450+ existing creator collaborations to find what actually drove sales — not just views — and deploy paid budget behind the winners (Meta Partnership Ads / whitelisting)
- Own go-to-market for string art,



our second product line, launching November
- Build retention: repeat purchase mechanics, abandoned cart recovery, and our first real WhatsApp/email audience
- Run structured experiments — creatives, audiences, funnels, remarketing — and report on what you learn, including what didn't work
- Brief and direct video editors and our outreach team on what content to produce and pursue

WHAT YOU WON'T OWN

Pricing, SKU selection, inventory purchasing, warehouse and logistics, and B2B/wholesale stay with the Founder and operations team. You're not inheriting supply chain risk — you're building demand.

MUST-HAVE

- 2+ years of hands-on performance marketing for a D2C or e-commerce brand, with personal ownership of a monthly budget of at least ₹1.5M — not "was on a team that ran this," but ran it yourself
- Working fluency with Meta Ads Manager, GA4, and Shopify analytics
- A track record of revenue-driven campaigns — able to talk through CAC, ROAS, LTV and basic unit economics without hand-waving
- Comfortable owning a number and being honest when it's not working. We'll ask about a campaign you scaled that underperformed — have a real answer ready

NICE-TO-HAVE
- Experience with Amazon, Flipkart or Meesho ads specifically
- Background with creative/consumer brands — gifting, personalization, art, lifestyle
- Familiarity with retention tools (Klaviyo, Convertway or similar)

COMPENSATION

We pay on results, not on spend. The more revenue you generate after ad costs, the more you earn — there's no upside in burning budget to look busy.
- Fixed: ₹120,000/month, guaranteed at ₹150,000/month for your first two months.



In a stockout month (defined in the contract — half the range unavailable across channels) you're paid the higher of ₹150,000, your previous six-month average, or the normal formula. Supply risk is ours, not yours
- Performance bonus from month 3: tied to profit growth above our current baseline, with a hard cap on ad spend as % of revenue so growth never comes at the cost of margin
- Five focus KPIs from month 5, each independent so progress on one is never offset by another: Shopify growth and marketplace growth (lower targets in the March–August low season), string art volume (once string art launches), customer LTV and direct-audience growth (targets set together against the figures you measure first)
- One-time ₹25,000 for building the full measurement system in your first 30 days, plus ₹10,000 each for building customer-LTV measurement and auditing our direct-channel audience — paid on delivery, regardless of sales
- ₹250,000 milestone bonus if revenue reaches ₹12M in contract month 12 (~$1.5M annualized run-rate)
- Indicative full-time earnings once ramped: ₹145,000 – ₹300,000+/month depending on level achieved — full breakdown and a working calculator shared with finalists

You'll see the complete formula before you sign anything. Nothing is discretionary.

FORMAT

Remote, full time commitment, exclusive to QBRIX for the duration of the engagement — this isn't a project you run alongside other clients. Independent contractor structure, monthly invoicing. Reports directly to the Founder, no layers in between.

WHO SHOULD APPLY

You've personally managed real budget and you know what it feels like when scaling breaks efficiency — you've lived through a ROAS dropping as spend went up, and you don't panic, you adjust. You want to build a growth function from the ground up, not maintain someone else's dashboard. You're comfortable being measured, and you'd rather have a transparent formula than a vague promise.

Not a fit if: you want a big team under you from day one, or your background is brand/awareness work without hands-on budget ownership.

📌 Head of Growth (Performance Marketing) (India)
🏢 Qbrix India
📍 India