Core ownership:

Attention and authority.

Mandate:

Turn Benzene's POV, experiments, client work and GTM learnings into content that earns attention, builds authority and makes acquisition easier.

Works with:

Client Acquisition Head, Senior GTME, GTM & Education Lead, Marketing Ops.

Responsibilities

- Own content strategy, editorial direction and Benzene's voice.
- Define content pillars: GTM Engineering, RevOps, ABM, outbound, demand generation, AI and Benzene's proprietary frameworks.
- Build systems for founder-led and employee-led content across LinkedIn, Substack, Instagram, X and other relevant channels.
- Convert internal expertise into posts, essays, case studies, research, playbooks, reports, videos and lead magnets.
- Turn campaign results and client learnings into proof-driven content.
- Run recurring formats and series.




- Surface customer problems worth publishing about, working with GTM teams.
- Brief designers, editors and other contributors.
- Analyse performance, identify winning formats and build distribution around them.
- Maintain the content calendar and publishing cadence.

Success looks like: Benzene is recognised for specific GTM ideas, founder accounts reliably start conversations, and content produces qualified inbound interest without reading like sales spam.

KPIs:

Qualified inbound conversations, content-attributed pipeline, qualified profile visits, engagement quality, founder audience growth, lead magnet conversion.

📌 Head of Content (New Delhi)
🏢 Benzene
📍 New Delhi