About the Role

We are looking for a highly execution-focused Head – Influencer Operations to lead and scale our influencer campaign operations across India.

This is a senior leadership role responsible for ensuring that every campaign moves seamlessly from brief to creator selection, negotiation, execution, content approvals, publishing, reporting and closure.

The ideal candidate should have deep experience in influencer marketing, strong relationships across the creator ecosystem, excellent team-management capabilities and the ability to execute multiple large-scale campaigns simultaneously.

This is not a coordination-only role. We are looking for someone who can own the complete operations function, build processes, solve escalations and deliver campaigns at scale.

Key Responsibilities

1. Campaign Operations Leadership

* Own end-to-end execution of influencer marketing campaigns across multiple clients.
- Translate client briefs into actionable execution plans.
- Ensure campaigns are delivered within agreed timelines, budgets and deliverables.
- Oversee creator identification, outreach, negotiations, onboarding, content approvals, posting and campaign closure.
- Manage simultaneous execution of large-volume campaigns involving nano, micro, macro and celebrity creators.
- Build systems capable of handling campaigns involving hundreds or thousands of creators.

1. Team Management

* Lead the Influencer Operations team, including Senior Operations Managers, Campaign Managers, Executives and Interns.
- Set clear responsibilities, targets and timelines for every campaign.
- Review team bandwidth and allocate resources efficiently.
- Conduct regular campaign reviews and performance assessments.
- Train the team on negotiations, creator communication, campaign management and escalation handling.
- Build a high-accountability, execution-first culture within the operations team.

1. Creator & Partner Ecosystem

* Develop and maintain strong relationships with influencers, talent managers, creator agencies and execution partners across India.
- Build reliable creator pools across nano, micro, macro, celebrity,



meme/community, regional and hyperlocal categories.
- Ensure competitive creator pricing and strong negotiation standards.
- Develop scalable external execution partnerships for high-volume campaigns.

1. Commercial & Margin Management

* Work closely with Sales and Client Servicing teams to evaluate campaign feasibility before commitments are made.
- Maintain strong control over creator costs and campaign profitability.
- Monitor budget utilisation throughout campaign execution.
- Reduce cost leakages, last-minute premiums and operational inefficiencies.
- Ensure campaign commitments remain commercially viable.

1. Client & Internal Stakeholder Management

* Work closely with Sales, Strategy, Finance and Client Servicing teams.
- Participate in campaign planning for large or complex mandates.
- Take ownership of critical campaign escalations.
- Ensure operational expectations are clearly communicated internally before campaigns are committed to clients.
- Provide senior-level intervention where creator or campaign relationships require escalation.

1. Process & Automation

* Build SOPs for every stage of influencer campaign execution.
- Establish measurable turnaround times for creator discovery, confirmation, negotiation, content submission, approvals, publishing and reporting.
- Identify opportunities to automate repetitive operational workflows.
- Improve campaign visibility, tracking and internal reporting systems.
- Ensure operational data is accurately maintained across campaigns.
- Continuously improve speed, efficiency and scalability of campaign execution.

1. Campaign Quality & Governance

* Ensure creators selected for campaigns match campaign audience and brand requirements.




- Maintain quality standards for creator content and campaign execution.
- Ensure proper documentation of commercials, creator confirmations and deliverables.
- Minimise campaign delays, missed deliverables and creator disputes.
- Establish escalation frameworks for high-risk campaigns.

What We Are Looking For

- Minimum 6–7 years of experience in influencer marketing, creator management, digital marketing or campaign operations.
- At least 2–3 years of experience managing teams.
- Strong understanding of the Indian creator ecosystem.
- Proven experience executing large-scale influencer marketing campaigns.
- Existing relationships with creators, talent managers, influencer agencies and creator networks will be a major advantage.
- Strong negotiation and commercial skills.
- Ability to manage multiple campaigns simultaneously in a high-pressure environment.
- Strong problem-solving and escalation-management capabilities.
- Comfortable working with numbers, budgets, margins and operational dashboards.
- Extremely strong execution discipline.

Preferred Background

Candidates from influencer marketing agencies, creator economy companies, talent management companies, digital marketing agencies or social media agencies would be preferred.

Experience managing regional and PAN-India creator campaigns at scale will be highly valued.

Key Success Metrics The Head – Influencer Operations will be evaluated on:

- Campaign delivery timelines
- Campaign profitability and cost control
- Creator fulfilment rate
- Content approval turnaround time
- Creator response and confirmation speed
- Number of campaigns managed simultaneously
- Client escalation rate
- Creator escalation rate
- Team productivity
- Process efficiency
- Campaign execution quality

Who Will Succeed in This Role

Someone who

Moves fast. Negotiates hard. Builds strong creator relationships. Understands numbers. Can manage chaos. Takes ownership when campaigns go wrong. And knows how to build an operations engine that can execute influencer marketing at reliable scale.

📌 Head - Influencer Operations (Noida)
🏢 Xley AI
📍 Noida