About the RoleGTM Outbound ExecutiveLocationMG Road, Bangalore — Work From OfficeExperienceMinimum 3 yearsMarketsUSA, Europe IndiaEmploymentFull-timeRole OverviewWe are looking for a hands-on GTM Outbound Executive to build and execute the outbound go-to-market motion across the USA, Europe and India. The person will identify target accounts, research decision-makers, execute outbound outreach and cold calls, manage follow-ups, qualify prospects and conduct Lolly product demos. The role is focused on GTM execution and pipeline creation rather than traditional closing ownership.Core GTM MotionICP Research → Prospect Identification → Outbound → Cold Calling → Follow-ups → Qualification → Product Demo → Trial / POC → HandoffResponsibilitiesIdentify target companies and decision-makers across the USA, Europe and India.Research accounts to understand their marketing, influencer, creator and affiliate requirements.Build and continuously maintain qualified prospect lists.Execute outbound campaigns through cold email, LinkedIn and other relevant channels.Make outbound and cold calls to prospective customers.Personalize outreach based on the prospect, company, role and business context.Own follow-ups across calls, email and LinkedIn and maintain consistent prospect engagement.Qualify prospects and identify business needs, current workflows, pain points and potential Lolly use cases.Book and independently conduct product demos.Demonstrate Lollys creator discovery, influencer outreach, AI negotiation, campaign management, social listening and affiliate capabilities where relevant.Handle initial questions and objections and coordinate with Product/Growth leadership for deeper product discussions.Move qualified prospects toward trials, POCs and the next commercial stage.Maintain accurate CRM records, activities, follow-up dates, qualification information and pipeline stages.Track outbound activity, response rates, meetings, demos, trials and pipeline creation.Capture prospect feedback, objections,



competitor information and feature requests and share them with Product and Growth.Continuously test and improve messaging, ICP targeting, outreach sequences and outbound processes.QualificationsMinimum 3 years of relevant experience in GTM, outbound business development, B2B SaaS or similar roles.Required SkillsExperience with SaaS, MarTech, AdTech, AI, Influencer Marketing, Creator Economy, Affiliate Marketing or related technology products.Strong hands-on experience with cold outreach and outbound calling.Experience working with prospects in the USA and/or Europe is strongly preferred.Comfortable conducting product demonstrations independently.Strong written and verbal communication skills.Solid research, qualification and discovery skills.Excellent follow-up discipline and ability to manage multiple prospects simultaneously.Experience using CRM, sales engagement or prospecting tools.Comfortable working from the MG Road, Bangalore office.Preferred SkillsTarget AudienceCMOsVP / Head of MarketingHead of Influencer MarketingInfluencer Marketing ManagersGrowth Marketing ManagersPerformance Marketing ManagersAffiliate Marketing ManagersSocial Media DirectorsAgency Founders / Marketing DirectorsRole BoundariesThis is a GTM and outbound execution role, not a traditional sales-closing role.

The primary ownership is creating qualified pipeline through research, prospecting, outreach, cold calling, follow-ups, qualification and demos. Commercial closing can be handled by the founder or designated senior team member when required.Preferred BackgroundCandidates from B2B SaaS, MarTech, AdTech, AI SaaS, influencer/creator marketing, affiliate marketing, marketing automation or related technology environments are preferred.Ideal Working StyleHighly proactive and comfortable initiating conversations with prospects.Research-driven rather than relying on generic mass outreach.Comfortable making cold calls and speaking directly with senior marketing stakeholders.Strong ownership of follow-ups and next steps.Comfortable working independently while collaborating closely with Product and Growth.

📌 GTM & Outbound Executive (Bengaluru)
🏢 OnlyLaw
📍 Bengaluru