Growth Marketing ManagerSapiogen AI — AI-First Software Engineering CompanyLocation: Ahmedabad, Gujarat

Work Mode: On-site

Experience: 5+ Years

Employment Type: Full-Time

About Sapiogen AISapiogen AI is an AI-First Software Engineering Company helping startups, enterprises, and ambitious businesses build, modernize, and scale intelligent software products.

We combine AI + human engineering to help businesses move from ideas to production faster across AI-powered product development, AI strategy & consulting, AI development, automation, conversational AI, AI infrastructure, data systems, and legacy modernization.

We are building for global markets including the USA, UK, Canada, Australia, UAE, and beyond.

The RoleWe are looking for a Growth Marketing Manager who can take ownership of Sapiogen AI's growth engine.

This is not a traditional "social media marketing" role.

You will be responsible for developing and executing strategies that increase brand visibility, website traffic, inbound demand, qualified leads, and ultimately revenue.

You will work closely with the founders, sales, SEO, content, and creative teams to build a scalable inbound-first growth engine for Sapiogen AI's global markets.

What You'll Own1. Growth Strategy

- Develop and execute Sapiogen AI's overall growth marketing strategy.
- Define growth channels based on business goals, ICP, market, and service offerings.
- Identify new acquisition opportunities and growth experiments.
- Develop market-specific strategies for the USA, UK, Canada, Australia, UAE, and other target markets.
- Build a measurable marketing funnel from awareness → engagement → lead → MQL → SQL → opportunity.
- Continuously test, measure, and optimize growth initiatives.

2. Demand Generation

- Build campaigns that generate demand for Sapiogen AI's AI and software engineering services.
- Develop campaigns around AI transformation, AI consulting, product development, automation, modernization, and other high-value services.
- Create lead-generation campaigns across organic and paid channels.
- Develop landing pages, lead magnets, reports, assessments, webinars, case studies, and other conversion assets.
- Identify opportunities to convert existing traffic into qualified leads.

3. SEO, AEO & GEO

- Work closely with the SEO team to increase organic visibility.
- Develop strategies around SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).
- Increase Sapiogen AI's visibility across Google and AI-powered search platforms.
- Identify high-intent commercial keywords and content opportunities.
- Build topical authority around AI, software engineering, automation, cloud, data, and digital transformation.
- Monitor how Sapiogen AI appears across AI search experiences such as ChatGPT, Perplexity, Gemini, and Google AI experiences.

4. Content & Thought Leadership





- Build a content strategy designed to establish Sapiogen AI as an authority in AI-first software engineering.
- Work with content writers and subject-matter experts to create high-value content.
- Develop:
- Blogs
- Case studies
- Whitepapers
- Industry reports
- LinkedIn content
- Founder-led content
- Landing pages
- Service pages
- AI/technology guides
- Research-driven content
- Turn technical expertise into content that attracts decision-makers.

5. LinkedIn & Social Growth

- Develop Sapiogen AI's presence across LinkedIn and relevant professional platforms.
- Create campaigns designed to reach founders, CTOs, CIOs, product leaders, and business decision-makers.
- Build founder-led marketing initiatives.
- Identify opportunities for thought leadership, partnerships, communities, and industry conversations.
- Focus on business outcomes rather than vanity metrics.

6. Paid Marketing

- Plan, launch, and optimize paid acquisition campaigns where appropriate.
- Manage campaigns across platforms such as Google Ads, LinkedIn Ads, and other relevant channels.
- Develop landing pages and conversion funnels for paid campaigns.
- Track CPL, CAC, conversion rates, pipeline contribution, and ROI.
- Continuously experiment with targeting, creatives, messaging, offers, and landing pages.

7. Conversion Rate Optimization

- Analyze website and landing-page performance.
- Identify conversion bottlenecks.
- Run A/B tests on messaging, CTAs, forms, landing pages, and offers.
- Improve visitor-to-lead and lead-to-opportunity conversion rates.
- Work with the website and design teams to improve user experience and conversion.

8. Marketing Analytics & Attribution

- Establish dashboards and reporting for marketing performance.
- Track:
- Website traffic
- Organic growth
- Lead volume
- MQLs
- SQLs
- Conversion rates
- CAC
- CPL
- Pipeline generated
- Revenue influenced
- Campaign ROI
- Identify which channels are actually contributing to business growth.
- Make decisions based on data rather than assumptions.

9. Marketing Automation

- Build automated marketing workflows for lead nurturing and engagement.
- Develop email sequences, lead-nurturing campaigns, and remarketing workflows.
- Work with CRM and marketing automation platforms.
- Improve lead qualification and handoff between marketing and sales.

10. Competitor & Market Intelligence

- Monitor competitors such as software engineering, AI consulting, digital transformation, and AI development companies.
- Analyze their positioning, content, SEO, campaigns, offers, messaging, and acquisition strategies.




- Identify gaps in the market that Sapiogen AI can own.
- Continuously refine Sapiogen AI's positioning and go-to-market strategy.

Who We're Looking For
- 5+ years of experience in growth marketing, demand generation, B2B marketing, SaaS marketing, technology marketing, or a related field.
- Strong understanding of B2B growth marketing and lead generation.
- Experience with multiple acquisition channels.
- Strong understanding of SEO and content marketing.
- Familiarity with paid advertising platforms.
- Understanding of conversion optimization and marketing funnels.
- Strong analytical and problem-solving skills.
- Excellent written and verbal English communication.
- Ability to understand technical products and translate them into compelling marketing messages.
- Experience with international B2B markets is a strong advantage.
- Experience marketing software development, SaaS, AI, IT services, or technology products is highly desirable.

You Should Apply IfYou are the kind of marketer who asks: "How does this generate revenue?"

—not just:

"How many impressions did we get?"

You understand that modern B2B growth requires a combination of:

Content + SEO + AI Search + Paid Acquisition + Thought Leadership + Conversion + Data + Sales Alignment.

You enjoy testing new ideas, finding growth opportunities, and turning experiments into repeatable systems.

You are comfortable working directly with founders and taking ownership rather than waiting for detailed instructions.

Key KPIsYour performance will be evaluated on measurable business outcomes, including:

- Qualified inbound leads generated
- MQL → SQL conversion
- Marketing-generated pipeline
- Organic traffic growth
- Organic lead growth
- Target-market visibility
- Website conversion rate
- Cost per qualified lead
- Customer acquisition cost
- Paid campaign ROI
- Content-generated opportunities
- AI search visibility
- Brand visibility among target ICPs
- Revenue influenced by marketing

Tools & PlatformsYou may work with tools such as: Analytics: Google Analytics, Google Search Console, Looker Studio

SEO: Ahrefs, Semrush, Screaming Frog

Advertising: Google Ads, LinkedIn Ads

CRM: HubSpot and similar platforms

AI: ChatGPT, Claude, Gemini, Perplexity and other AI marketing tools

Content & Design: Canva, Figma and AI-assisted content/design tools

Why Join Sapiogen AI?You'll join Sapiogen AI at an early stage and have the chance to build the growth engine from the ground up.

You won't simply manage campaigns.

You'll help define how an AI-first software engineering company positions itself, attracts global decision-makers, generates demand, and converts attention into revenue.

You'll work directly with leadership and have significant ownership over:

Brand → Demand → Pipeline → Growth.

Build the Future. Market the Future.Sapiogen AI

AI-First Software Engineering Company

- AI + Humans. Engineering 10x Faster.

📌 Growth Marketing Manager (Ahmedabad)
🏢 Sapiogen AI
📍 Ahmedabad