Google Ads & YouTube Ads Specialist

Company: B-Arm Medical Technologies Pvt. Ltd

Department: Performance Marketing

Employment: Full-time

Compensation and PerformanceA. Fixed Gross Annual Salary – ₹4 LPA

B. Performance-Linked Incentive (Variable Pay) – Up to ₹1.5 LPA

C. ESOPs (Shares in Company) – Shares worth approx. ₹3.5 LPA, based on performance and company ESOP policy.

Total Salary Package (A+B+C) – ₹9 LPA

About B-ArmB-Arm Medical Technologies is a fast-growing Indian consumer healthcare and medicaldevice company creating practical, accessible products across women's health, pregnancy, postpartum care, fertility, breastfeeding, respiratory care and rehabilitation. Our products have served more than three lakh families through our D2C platform and marketplaces including Amazon and Flipkart. We are scaling our digital efforts to strengthen paid acquisition, Google Ads performance and SEO visibility.

Role SummaryWe are looking for a results-driven Google Ads and YouTube Ads Specialist to manage and scale B-Arm's paid acquisition across the Google Ads ecosystem. The role primarily focuses on Google Ads, including Search, Shopping, YouTube, Demand Gen, Display, Performance Max and remarketing campaigns. The candidate will also drive SEO initiatives to strengthen organic visibility and growth.

Key ResponsibilitiesGoogle Ads

Develop, launch and manage Google Ads campaigns aligned with business and performance objectives.

Manage Google Search, Shopping, YouTube, Demand Gen, Display, Performance Max and remarketing campaigns.

Manage Google Merchant Center product feeds, including feed optimization and resolving product disapprovals.

Conduct keyword research, competitor analysis, audience research and campaign planning.

Create and optimize campaign structures, ad groups, keywords, audiences, bidding strategies and ad copy.

Optimize YouTube campaigns using view rate, CPV, audience signals and placement exclusions.





Conduct search-term analysis and manage negative keywords to improve traffic quality and campaign efficiency.

Ensure all campaigns comply with Google Ads healthcare and medical advertising policies, and resolve ad disapprovals quickly.

Plan and execute A/B tests across ad copy, targeting, bidding strategies, creatives and campaign structures.

Brief the creative team on video and display ad requirements, and use performance data to guide creative iterations.

Manage campaign budgets effectively and identify opportunities to scale highperforming campaigns.

Monitor and continuously optimize CTR, CPC, CPA, conversion rate and ROAS.

Tracking & Analytics

Set up and maintain conversion tracking using Google Tag Manager, GA4 and enhanced conversions.

Analyze paid and organic performance data, identify growth opportunities and provide actionable insights.

SEO

Drive SEO initiatives including keyword research, on-page optimization, content optimization and technical SEO.

Monitor organic traffic, keyword rankings, search visibility and SEO performance.

Work with content and marketing teams to identify and implement SEO opportunities.

Use Google Search Console, GA4 and SEO tools such as SEMrush, Ahrefs or Screaming Frog to monitor and improve organic performance.

Reporting

Prepare regular performance reports covering Google Ads spend, traffic, conversions, CPA, ROAS, organic traffic, rankings and other relevant KPIs.

Required Experience and SkillsHands-on experience in Google Ads / PPC / Performance Marketing.

Strong practical experience managing Google Search, Shopping and YouTube campaigns.

Hands-on experience with Demand Gen, Display,



Performance Max and remarketing campaigns.

Hands-on experience managing monthly ad spends and optimizing campaigns to maximize sales growth and ROI.

Experience with Google Merchant Center and product feed management. Familiarity with Google Ads healthcare and medical advertising policies, including handling ad disapprovals and policy-compliant targeting.

Solid knowledge of keyword research, audience targeting, bidding strategies, campaign structuring and ad optimization.

Working knowledge of SEO, including keyword research, on-page SEO, technical SEO and content optimization.

Experience with Google Ads, GA4, Google Tag Manager and Google Search Console. Strong understanding of performance metrics including CTR, CPC, CPA, conversion rate, ROAS and ROI.

Strong analytical, data-driven approach with excellent reporting skills.

Ability to diagnose campaign performance issues and implement effective optimization strategies.

Strong communication and collaboration skills with marketing, content, creative and other internal teams.

Preferred / Good to HaveGoogle Ads certifications (Search, Shopping, Video, Measurement).

Experience in healthcare, medical devices, or D2C e-commerce brands.

Hands-on experience with SEO tools such as SEMrush, Ahrefs or Screaming Frog.

Familiarity with the website platform used by B-Arm, such as [Shopify]. Bachelor's degree in Marketing, Business, or a related field.

Key Success MetricsIncrease qualified traffic and conversions through Google Ads.

Improve ROAS and overall advertising efficiency.

Achieve and maintain target CPA while scaling campaigns.

Improve conversion rates across Search, Shopping, YouTube, Demand Gen, Display and Performance Max campaigns.

Reduce wasted ad spend through search-term and placement optimization.

Increase organic traffic and improve rankings for priority keywords.

Improve overall search visibility and organic conversion contribution.

📌 Google Ads & YouTube Ads Specialist (Coimbatore)
🏢 B-Arm Medical Technologies
📍 Coimbatore