Role & responsibilities For Digital Marketing :-

Running, Monitoring and coordination of Paid Campaign on Google, Meta , LinkedIn ,Insta and other Social Media Platform , Maintain a Campaign Calendar aligned with Admission Cycle. Manage CRM, lead flow, source mapping, form integrations and drip automation. Coordinate with the web agency on landing pages, forms, redirects, page speed and technical fixes.

Manage SEO agency deliverables blogs, on-page fixes, technical errors and keyword tracking . Ensure all campaign landing pages are live, tested and converting before spends begin.

For Branding, PR & Creative:-

- Own the content calendar across Instagram, LinkedIn, Facebook and YouTube for both institutions.
- Write captions, post copy and short-form scripts; coordinate reels, campus stories and student features.
- Track engagement, respond to comments and messages, and escalate anything sensitive.
- Capture and commission content from campus events, webinars, workshops and Instagram Lives.
- Day-to-day coordination with the PR agency story pitches, press releases, media queries and coverage tracking.
- Identify newsworthy stories from within campus: faculty achievements, student wins, placements and events.
- Coordinate print and digital feature opportunities; manage deadlines for editorial and advertisement material.

Ensure every creative follows the approved brand guidelines Preferred candidate profile For Digital Marketing

- Solid written English able to draft a caption, a press note and a brochure line without hand-holding.




- Working knowledge of Canva and Adobe (Photoshop / Illustrator); able to execute basic design independently.
- An eye for detail on brand consistency, spelling and layout.
- Comfortable coordinating with senior faculty, leadership and external agencies.
- a rganised, with the persistence to chase approvals and close pending items.a
- Hands-on experience running Google Ads and Meta Ads with real budgets.
- Working knowledge of GA4, Google Tag Manager and any CRM platform.
- Strong Excel / Google Sheets able to build a clean report without being asked twice.
- Comfortable chasing agencies and vendors politely but firmly, and closing loops.
- Analytical mindset with the confidence to make budget and targeting recommendations.
- Education sector or any high-volume lead-generation background.
- Familiarity with marketing automation and drip campaign tools.

For Branding, PR & Creatives
- Strong written English able to draft a caption, a press note and a brochure line without hand-holding.
- Working knowledge of Canva and Adobe (Photoshop / Illustrator); able to execute basic design independently.
- An eye for detail on brand consistency, spelling and layout.
- Comfortable coordinating with senior faculty, leadership and external agencies.
- Organised, with the persistence to chase approvals and close pending items.
- Prior experience with a PR agency, or in an education, design or lifestyle brand.
- Basic video editing for reels and short-form content.

Photography or shoot-coordination experience

📌 Executives- Digital Marketing / Branding-PR & Creatives (Delhi)
🏢 Institute of Management Studies (IMS)
📍 Delhi