Company: Mishtighar

Location: Kolkata, West Bengal

Experience: 5+ Years

Industry: FMCG / D2C

Employment Type: Full-Time

Work Mode: Work from Office

About Mishtighar

Mishtighar is a contemporary celebration of Bengal’s rich culinary heritage, offering iconic sweets and savory snacks crafted with care and balance. The brand focuses on mindful indulgence, featuring cleaner recipes, controlled sweetness, and thoughtfully developed sugar-free options without preservatives, artificial colors, or artificial flavors. Guided by tradition yet shaped by modern sensibilities, Mishtighar reimagines classic flavors for today’s consumers.

Designed for a pan-India audience through e-commerce and quick commerce channels, Mishtighar brings a touch of Bengal into homes across the country while staying true to its authentic roots.

Key Responsibilities

1. E-Commerce Growth & Revenue

- Develop and execute the overall e-commerce growth strategy for Mishtighar.
- Own monthly, quarterly and annual online revenue and growth targets.
- Identify new opportunities to increase GMV, orders, AOV, conversion and repeat purchases.
- Develop channel-wise growth plans across D2C, marketplaces and quick commerce.
- Identify high-potential products/SKUs and develop strategies to scale them.
- Drive new product launches across relevant online channels.

2. Marketplace Management

- Manage and grow business across platforms such as Amazon, Flipkart, BigBasket, Blinkit, Zepto, Swiggy Instamart and other relevant marketplaces.
- Develop marketplace-specific sales and growth strategies.
- Optimise product listings, titles, keywords, images, descriptions, A+ content and brand stores.
- Improve organic rankings, product visibility, ratings and conversion.
- Manage marketplace promotions, deals, coupons and platform-led campaigns.
- Coordinate with marketplace/category managers and platform representatives.
- Monitor marketplace health, catalogue issues, returns, cancellations and other operational metrics.

3. D2C Website Growth

- Take ownership of the Mishtighar D2C website's commercial performance.
- Drive website traffic, conversion rate, AOV and revenue growth.
- Identify and implement CRO initiatives to improve the customer journey.
- Work with the creative and technology teams on landing pages, product pages and promotional campaigns.
- Develop strategies for customer retention, repeat purchases and increasing Customer Lifetime Value (LTV).
- Analyse the complete website funnel and identify drop-off points.





4. Performance Marketing & Customer Acquisition

- Plan and optimise performance marketing initiatives across relevant digital channels.
- Work closely with internal teams/agencies managing Meta, Google and marketplace advertising.
- Monitor and optimise key metrics such as ROAS, CAC, CPC, CTR, CVR, ACOS and TACOS.
- Allocate budgets effectively across channels, campaigns, categories and SKUs.
- Identify winning campaigns and scale them while controlling customer acquisition costs.
- Develop retargeting and remarketing strategies to improve conversion and retention.

5. Quick Commerce Growth

- Build and scale Mishtighar's presence across relevant quick-commerce platforms.
- Develop platform-specific assortment, pricing, visibility and promotional strategies.
- Monitor SKU-level sales, availability, visibility and contribution.
- Coordinate with quick-commerce partners to improve discoverability and sales.
- Identify opportunities for new product listings, launches and category expansion.

6. Pricing, Promotions & Commercial Strategy

- Develop pricing and promotional strategies while protecting margins.
- Plan the e-commerce promotional calendar around festivals, seasonal occasions and platform events.
- Analyse competitor pricing, offers, assortment and promotional strategies.
- Identify opportunities to improve contribution margin and overall channel profitability.
- Ensure pricing consistency across online channels.

7. Analytics & Business Intelligence

- Develop and maintain regular e-commerce performance dashboards and MIS.
- Analyse sales, traffic, conversion, customer acquisition, profitability and SKU-level performance.
- Track key KPIs including:
- GMV / Net Sales
- Orders
- AOV
- Conversion Rate
- CAC
- ROAS
- ACOS / TACOS
- Contribution Margin
- Repeat Purchase Rate
- Customer Lifetime Value
- Organic Sales
- Marketplace Rankings
- Convert data and insights into actionable growth initiatives.
- Present periodic business reviews and growth recommendations to leadership.

8. Inventory & Cross-Functional Coordination

- Work closely with Supply Chain, Warehouse,



Finance and Operations teams to ensure product availability across online channels.
- Support demand forecasting based on sales trends and promotional calendars.
- Minimise stock-outs and excess inventory.
- Coordinate inventory planning for major online sales events and product launches.
- Work with Finance to track marketplace deductions, commissions, advertising spends and profitability.

9. Team & Agency Management

- Coordinate with internal teams and external agencies across performance marketing, creative, content, technology and marketplace operations.
- Set clear objectives and performance expectations for external partners.
- Ensure timely execution of campaigns and growth initiatives.
- Build a strong culture of ownership, accountability and data-driven decision-making.

Required Experience & Qualifications

- 5+ years of relevant experience in E-commerce, D2C, FMCG, Consumer Brands or Digital Commerce.
- Prior experience in FMCG/D2C is strongly preferred.
- Proven experience in growing online revenue and managing e-commerce channels.
- Hands-on experience with Amazon, Flipkart and/or other major marketplaces.
- Exposure to Blinkit, Zepto, Swiggy Instamart, BigBasket or other quick-commerce platforms will be an advantage.
- Strong understanding of performance marketing and marketplace advertising.
- Strong understanding of e-commerce metrics, unit economics and profitability.
- Advanced proficiency in Excel/Google Sheets and comfort with data analysis.
- Experience with D2C platforms such as Shopify will be an advantage.
- Strong stakeholder management and communication skills.
- Bachelor's degree in Business, Marketing, Commerce or a related field. MBA will be an added advantage.

Ideal Candidate Profile We are looking for someone who is:

- Highly growth-oriented and commercially driven.
- Comfortable taking complete ownership of e-commerce revenue.
- Robust in data analysis and translating insights into action.
- Hands-on rather than purely strategic.
- Comfortable working in a fast-paced FMCG/D2C environment.
- Strong at identifying growth opportunities and executing them quickly.
- Customer-focused with a strong understanding of online consumer behaviour.
- Comfortable working with founders and senior leadership.
- Strong in cross-functional collaboration.
- Focused on business outcomes, profitability and sustainable growth, rather than just activity or campaign execution.

📌 Ecommerce Manager- Growth (Kolkata)
🏢 Mishtighar
📍 Kolkata