Role & responsibilities

. Digital Marketing

- Plan and execute digital marketing campaigns across Google, Meta, Instagram, YouTube and other platforms.
- Develop strategies to increase brand awareness, website traffic, leads and online sales.
- Monitor campaign performance and optimize campaigns based on ROI and conversions.
- Conduct market, competitor and customer research.

2. E-Commerce Growth

- Manage and grow product sales on Amazon, Flipkart and the company website.
- Optimize product listings, titles, keywords, descriptions, images and A+ content.
- Monitor sales, conversion rate, traffic, reviews, ratings and product rankings.
- Coordinate with the e-commerce team for offers, promotions and current product launches.

3. Social Media Management

- Manage Instagram, Facebook, YouTube and LinkedIn pages.
- Prepare monthly social media calendars.
- Create/review reels, posts, stories, product creatives and promotional content.
- Track engagement, followers, reach and conversions.

4. Performance Marketing

- Manage Google Ads and Meta Ads campaigns.
- Track CPC, CTR, CPA, ROAS, leads and sales.
- Test different audiences, creatives, keywords and campaigns.
- Control advertising budgets and improve campaign efficiency.

5. Content & Creative Coordination

- Coordinate with the Digital Marketing & Design Team for banners, product images, videos, reels and promotional creatives.
- Develop content for nutraceutical, wellness and healthcare products.
- Ensure all marketing content follows applicable advertising and product-claim requirements.

6. Lead Generation & B2B Marketing





- Generate leads for nutraceutical contract manufacturing and third-party manufacturing.
- Identify potential brands, distributors, wellness companies and institutional customers.
- Run LinkedIn, Google and other B2B lead-generation campaigns.
- Maintain and track leads through CRM/Excel.

7. Analytics & Reporting

- Prepare weekly and monthly digital marketing reports.
- Track sales, leads, website traffic, advertising spend and conversion rates.
- Identify growth opportunities and recommend corrective actions.
- Maintain dashboards for campaign and e-commerce performance.

8. Competitor & Market Research

- Monitor competitor products, pricing, offers, keywords and advertising activities.
- Identify emerging nutraceutical and wellness trends.
- Research new digital channels and customer acquisition opportunities.

Key Performance Indicators (KPIs) AreaKPIE-commerceSales growth, conversion rateAmazon/FlipkartTraffic, orders, ranking, reviewsPaid AdsROAS, CPA, CPC, CTRSocial MediaReach, engagement, followers, leadsLead GenerationQualified leads/monthWebsiteTraffic, enquiries, conversionsContentReels/posts published and engagementB2BNew prospects, enquiries and conversi

Preferred candidate profile

- Experience: 13 years in digital marketing/e-commerce
- Experience with Amazon Seller Central preferred
- Knowledge of Google Ads, Meta Ads, SEO and social media marketing
- Basic knowledge of Canva/Photoshop and video/reel creation
- Strong analytical and communication skills
- Experience in nutraceutical, pharmaceutical, FMCG, wellness or healthcare industry is an advantage.

Suggested designation: Digital Marketing & Growth Executive – E-Commerce & Performance Marketing

📌 e commerece growth specialist (Hyderabad)
🏢 sai Vasista Pharma
📍 Hyderabad