SUMMARY

E-commerce & Digital Marketing Manager

Location: Park Street, Kolkata

Experience: 6 10 Years

CTC: Up to 10 LPA

Industry: Retail / Lifestyle / D2C / E - commerce

Employment Type: Full - Time

Interview: Face-to-Face (F2F)

Job Summary

We are looking for an experienced E-commerce & Digital Marketing Manager to drive online sales, digital growth, customer engagement, and retail marketing initiatives.

The ideal candidate must have strong hands-on experience in both E-commerce and Digital Marketing, preferably from Retail, Lifestyle, D2C, or established/valuable consumer brands .

Key Responsibilities

- Lead E-commerce & Digital Marketing strategy to drive online sales and business growth.
- Manage Meta & Google Ads, campaign optimization, tracking, and Pixel integration.
- Manage Shopify , including apps, integrations, merchandising, and website experience.
- Drive marketplace expansion and alternate digital sales channels.
- Manage product listings, availability, conversions, and overall online customer experience.
- Develop Instagram, Content & Reels strategies to improve engagement and brand visibility.
- Drive CRM & Loyalty campaigns for customer acquisition, engagement, and retention.
- Plan and execute WhatsApp,



SMS & Email campaigns and customer journeys.
- Drive repeat purchases through lifecycle marketing and retention initiatives.
- Execute digital and marketing campaigns for new store openings, retail events, and promotions .
- Manage store-level, franchise, partner, local, and mall marketing activities .
- Develop marketing plans to improve performance of underperforming stores.
- Manage agencies, vendors, influencers, and marketing partners.
- Track Sales, Digital & Marketing MIS, ROI, and campaign performance.
- Identify opportunities for cost optimization and improved marketing efficiency .

Requirements

- 6 10 years of relevant experience in E-commerce / Digital / Retail Marketing.
- Strong hands-on experience with Performance Marketing, Shopify, CRM/Loyalty, and Retail Marketing .
- Experience with Meta Ads, Google Ads, WhatsApp, SMS, and Email Marketing .
- Strong analytical, campaign management, and stakeholder management skills.
- Proven ability to convert marketing initiatives into measurable business results.
- Candidates should be comfortable attending a F2F interview in Park Street, Kolkata .

📌 E-commerce & Digital Marketing Manager (Kolkata)
🏢 2COMs
📍 Kolkata