PRIMARY RESPONSIBILITIES:

- Serve as the paid social subject-matter expert for clients, translating platform capabilities across Meta, TikTok, Snap, Pinterest, and Reddit into strategic recommendations that advance client goals
- Proactively bring new paid social opportunities — audiences, formats, and creative approaches — to clients to drive measurable performance and growth
- Plan, activate, and optimize Retail Media Network (RMN) campaigns, integrating retail media with paid social and programmatic to drive full-funnel results
- Manage the team’s daily duties, ensuring accuracy and timeliness of all deliverables (including but not limited to pacing, trafficking, QA, creative swaps, A/B testing, reporting)
- Oversee digital operations and quality assurance across all campaigns, continuously refining processes to deliver high-quality, error-free work
- Mentor and train junior staff to ensure continuous growth and development
- Analyze and interpret data trends and develop improvement solutions; educate Client Services / Campaign Managers on changes to process
- Support new business pitches with tactical expertise and innovative recommendations
- Collaborate with leadership and peers to develop solutions that will enhance our campaign performance, operational efficiency, tools, and systems, and improve current workflows
- Build, implement, and manage campaigns day-to-day, ensuring buys are properly executed and pacing to plan
- Be able to act as a “player/manager” – know how to balance delegation and training with being hands on to help get things done.
- Build and maintain relationships with key vendors and partners, meeting with sales reps to evaluate the value and applicability of their media vehicles/tactics for the plan




- Manage client relationships, leading presentations and providing a primary point of contact
- Other duties as assigned by supervisor or department head

REQUIREMENTS:

- Above all, must be curious, team-oriented, and eager to learn
- Minimum 4-6 years’ work experience in performance media required and can demonstrate a history of being able to quickly learn and adapt in a fast paced, dynamic environment.
- Ability to manage paid social media campaigns across a variety of objectives, from awareness to conversion, across the top social networks including Meta, TikTok, Snap, Pinterest, and Reddit
- Experience planning and activating Retail Media Network (RMN) campaigns across leading networks such as Amazon, Walmart Connect, Target Roundel, Instacart, and Kroger Precision Marketing
- Ideally hands on programmatic activation experience a must, across relevant programmatic channels like CTV, OLV, Display, Streaming Audio, and Native and relevant buying platforms (i.e. Google Ads, Meta Ads, Amazon Ads, Innovid / Flashtalking, etc.)
- Working knowledge of digital ad operations and tagging/tracking tools such as Google Analytics
- Working knowledge of 1P and 3P data sources to deliver campaign performance
- Minimum 1-2 years’ experience managing direct reports
- Bachelor’s degree or coursework in related industry strongly preferred
- Proficiency in Microsoft Office (especially Outlook, PowerPoint and Excel)
- Strong analytical capabilities with aptitude for determining the optimal ways to set up, deliver, troubleshoot, QA, and optimize campaigns.
- Agency experience preferred
- Experience with managing multiple projects and deliverables
- Knowledge of project management software like Asana a plus

📌 Digital Media Investment Manager – Paid Social & Retail Media (Bengaluru)
🏢 Bandhan Technologies
📍 Bengaluru