Location: Kolkata

Employment Type:Full time

Experience: 1 to 3 years

Department: Digital Marketing

About the role

We are looking for a high-performing digital marketing strategist who can take ownership of our content strategy from Ideation to execution and performance analysis.

This role is ideal for someone who understands why and how content works-not just how to create it. The candidate will be responsible for developing content strategies that build brand authority, increase audience engagement, generate leads and support business objectives.

KEY RESPONSIBILITES:

- Develop and own the overall content strategy across digital channels.
- Translate business and marketing objectives into clear, measurable content strategies.
- conduct audience, competitor, market and trend research to identify content opportunities.
- Build and manage comprehensive monthly content calendars.
- Develop content pillars, messaging framework, campaign concepts and distribution strategies.
- Create detailed content briefs for writers, designers, video creators and social media team.
- Oversee content production and ensure consistency in brand voice, quality, messaging and visual direction.
- Develop strategies for social media campaign and other relevant channels.
- Analyses content performance and use data to continuously improve strategy .
- Track KPIs such as reach, engagement, traffic, leads, conversions and content ROI.
- Work closely with marketing, sales, design and business teams to align content with organizational goals.
- Identify emerging platforms, formats, trends and opportunities before they become mainstream.
- Lead content campaigns from concept through execution and reporting.
- Maintain high editorial standards and ensure all published content is accurate, relevant and audience focused.

What we are looking for :
- 1-3 years of proven experience in content strategy,



content marketing, digital marketing or a closely related role.
- Demonstrated experience building and executing end-to-end content strategies.
- Strong understanding of audience psychology, content distribution, and digital marketing.
- Excellent written and verbal communication skills.
- Robust analytical and problem-solving skills.
- Ability to convert data and audience insights into actionable content strategies.
- Strong understanding of social media platforms and their respective content formats.
- Excellent project management and stake-holder management skills.
- Ability to manage multiple campaigns and deadlines simultaneously.
- Robust attention to detail and a high standard work.

Preferred skills:
- SEO and keyword research
- Content analytics and reporting
- Social media strategy
- Copywriting and editorial management
- Lead-generation content
- Email marketing
- Content management systems
- Google analytics/search console
- Meta business suite
- Canva or Adobe creative suite
- AI assisted content and research tools

Candidate Profile We are looking for someone who is:

- Strategic: Thinks beyond individual posts and understands the bigger business objective.
- Data-driven: Uses performance data and audience insights to make decisions.
- Creative: Can develop original ideas and compelling content concepts.
- Proactive: Spots opportunities and trends without waiting for instructions.
- Commercially minded: Understands how content contributes to brand growth, leads, and revenue.
- Execution-focused: Can turn strategy into an organised, measurable content plan.

Selection Process Shortlisted candidates will be asked to complete a practical content strategy assignment demonstrating their ability

Candidates with a strong portfolio and demonstrated results will be preferred.

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Digital Marketing Strategist (Kolkata)
🏢 BIJOY C. Institute of professional Learning
📍 Kolkata