About the Role

We are looking for a creative and results-oriented Digital Marketing Executive to join our team. The candidate will be responsible for planning, executing, and monitoring digital marketing campaigns across search engines, social media platforms, and other online channels. The ideal candidate should have a good understanding of SEO, Social Media Marketing, Google Ads, Meta Ads, content marketing, and digital analytics.

Key Responsibilities – SEO

· Perform keyword research and competitor analysis.

· Implement on-page and off-page SEO strategies.

· Optimize website content, meta titles, descriptions, headings, and internal links.

· Monitor keyword rankings and organic traffic.

· Identify SEO issues and coordinate with development/content teams.

· Assist with local SEO and Google Business Profile optimization.

Social Media Marketing

· Plan and manage social media content calendars.

· Create and coordinate content for Instagram, Facebook, LinkedIn, and YouTube.

· Schedule posts, reels, short videos, and promotional campaigns.

· Monitor engagement, reach, followers, and other social media metrics.

· Research trending topics, hashtags, and content formats.

· Coordinate with graphic designers and video editors.

Paid Advertising

· Assist in creating and managing Google Ads and Meta Ads campaigns.

· Set up campaigns, audiences, keywords, budgets, and ad creatives.

· Monitor campaign performance and optimize campaigns based on results.

· Prepare basic performance reports for clients.

· Track leads, conversions, CPC, CTR, and other campaign metrics.

Content Marketing

· Research topics and create content ideas for websites and social media.





· Coordinate with content writers, designers, and video editors.

· Develop content based on target audiences and marketing objectives.

· Ensure content follows brand guidelines.

Analytics & Reporting

· Monitor performance using Google Analytics, Google Search Console, Google Ads, Meta Business Suite / Ads Manager, and SEO tools.

· Prepare weekly and monthly performance reports.

· Identify opportunities to improve traffic, engagement, leads, and conversions.

Required Skills

· Digital Marketing fundamentals

· SEO and Social Media Marketing

· Google Ads and Meta Ads

· Keyword Research

· Google Analytics & Search Console

· Content Marketing and Competitor Research

· Basic Canva or similar design tools

· Good communication and analytical skills

Preferred Skills

· WordPress

· Google Business Profile / Local SEO

· Email marketing

· YouTube SEO

· Lead-generation campaigns

· AI tools for content and marketing

· Basic conversion optimization

Qualifications

Any graduate / postgraduate in Digital Marketing, Marketing, Business Administration, Communications, Computer Science, or any relevant discipline.

Freshers with relevant digital marketing knowledge, certifications, internships, or practical project experience can apply.

What We Look For

· Robust interest in digital marketing

· Creative thinking and problem-solving ability

· Good communication skills

· Willingness to learn new tools and platforms

· Ability to manage multiple projects and deadlines

· Good attention to detail

· Data-driven approach to marketing

Pay: ₹12,000.00 - ₹24,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (Hyderabad)
🏢 Heights It Soluriona
📍 Hyderabad