Job Title: Digital Marketing & Social Media Executive (Meta & Google Ads Expert)

Company: Chennai Matrimony

Job Type: Full-Time, On-site (Office-based)

Location: Tirunelveli, Tamil Nadu

Experience Required: 3+ Years

Salary Range: ₹20,000 - ₹27,000 per month (Negotiable based on experience)

Working Hours: 9:30 AM – 6:30 PM

Job Overview

We are looking for a creative and data-driven Digital Marketing & Social Media Executive with 3+ years of experience to join our team in Tirunelveli. In this role, you will be responsible for building our brand’s organic social media presence and driving business growth through paid performance marketing campaigns.

The ideal candidate must be excellent at content creation (graphic posts, reels, video concepts) and have strong hands-on experience setting up, optimizing, and tracking Meta (Facebook/Instagram) Ads and Google Ads.

Key Responsibilities

· Content & Post Creation: Design engaging social media posts, stories, and carousels using Canva or Adobe tools and edit videos for Instagram, Facebook, and YouTube.

· Paid Campaigns: Independently set up, monitor, and scale paid ad campaigns on Meta Ads Manager and Google Ads.





- Lead Generation & ROI: Focus on bringing high-quality leads, conversion optimization, and maximum Return on Ad Spend (ROAS).
- Copywriting: Write compelling ad copies, video scripts, and social media captions in both English and Tamil.
- Analytics & Reporting: Monitor campaign performance weekly using Google Analytics and platform insights, adjusting strategies based on data.

Required Skills & Qualifications: · Experience: Minimum 3 years of proven work experience in Digital Marketing / Social Media handling paid budgets.

· Technical Skills: Mandatory knowledge of Meta Pixel setup, Custom Audiences, Google Search Ads, and Keyword Research.

· Design & Editing: Strong hands-on experience with Canva, CapCut, Premiere Pro, or similar creative tools.

· Languages: Professional fluency in Tamil (spoken and written for content curation) and good command of English.

· Location: Must be willing to work daily from our office in Tirunelveli.

Pay: From ₹20,000.00 per month

Perks

- Flexible schedule

Work Location: In person

📌 Digital Marketing Specialist (Tirunelveli)
🏢 Chennai Matrimony
📍 Tirunelveli