Digital Marketing Operations Manager

Company: Leadraft Media Solutions Pvt. Ltd.

Location: Visakhapatnam, Andhra Pradesh

Work Mode: Full-Time | On-Site

About Leadraft

Leadraft Media Solutions Pvt. Ltd. is a performance-focused digital marketing agency specializing in SEO, Paid Search, Social Media Marketing, and Digital Media Campaigns.

We work with national, regional, and local businesses to improve online visibility, attract targeted audiences, generate leads, and deliver measurable ROI through data-driven digital marketing strategies.

Role Overview

We are looking for an experienced Digital Marketing Operations Manager with strong agency-side experience to oversee the day-to-day planning, execution, monitoring, and optimization of multiple digital marketing branch.

The ideal candidate should understand how a digital marketing agency operates, be comfortable managing multiple clients and campaigns simultaneously, and have the ability to coordinate teams, monitor campaign performance, identify operational gaps, and ensure campaigns are delivered on time and according to client objectives.

This is a hands-on operations and team-management role, not just a reporting or coordination position.

Key Responsibilities

Campaign Operations

Manage execution of SEO, Google Ads/Paid Search, Social Media, and Digital Media campaigns through teams.

Coordinate campaign planning, execution, optimization, quality checks, and reporting.

Ensure campaigns are launched accurately and within agreed timelines.

Monitor campaign performance and identify areas requiring immediate action.

Ensure campaign strategies and execution are aligned with client objectives and KPIs.





Performance & Analytics

Track key performance metrics such as leads, conversions, CPC, CPA, CTR, ROAS, traffic, rankings, and engagement.

Analyze campaign data and identify performance trends, issues, and opportunities.

Work with campaign specialists to implement optimization strategies.

Prepare performance reports and provide actionable insights to internal teams and clients.

Ensure marketing budgets are utilized efficiently to maximize ROI.

Team & Workflow Management

Coordinate and monitor the work of SEO, Paid Media, Social Media, Content, and Creative teams.

Allocate tasks, monitor deadlines, and ensure timely delivery.

Conduct regular follow-ups on campaign deliverables and pending actions.

Identify bottlenecks in workflows and implement process improvements.

Mentor team members and maintain consistent execution standards.

Ensure proper documentation and adherence to internal processes.

Client Coordination

Work closely with clients to understand campaign requirements, priorities, and business objectives.

Coordinate internally to ensure client requirements are executed correctly.

Participate in client meetings and performance discussions when required.

Handle campaign-related escalations and ensure timely resolution.





Maintain strong communication and accountability across client accounts.

Tools & Process Management

Manage and monitor the effective use of digital marketing platforms, analytics tools, reporting dashboards, CRM, and marketing automation tools.

Develop standardized processes and checklists to improve campaign quality and operational efficiency.

Conduct quality checks across campaigns before and after execution.

Stay updated with changes in digital advertising platforms, SEO practices, analytics, and industry trends.

Mandatory Qualifications

Minimum 3+ years of hands-on digital marketing experience in a digital marketing agency.

Strong experience working in a multi-client / agency environment.

Experience with campaign planning, execution, optimization, and performance monitoring.

Experience managing or coordinating digital marketing teams.

Ability to handle multiple campaigns, clients, and deadlines simultaneously.

Strong understanding of digital marketing KPIs and ROI measurement.

Good knowledge of analytics and reporting platforms such as Google Analytics and advertising platform dashboards.

Excellent written and verbal communication skills.

Solid organizational, analytical, and problem-solving abilities.

Preferred Qualifications

Familiarity with CRM and marketing automation platforms.

Experience preparing client presentations and performance reports.

Experience developing SOPs, workflows, and quality-control processes.

Previous experience as a Digital Marketing Team Lead, Campaign Manager, Account Manager, Digital Marketing Manager, or Operations Manager in an agency.

📌 Digital Marketing Operations Manager (India)
🏢 Leadraft Media solutions
📍 India