Company: Wikpolt Softwares Private Limited

Location: Trivandrum

Job Type: Full-time

Experience: 0–2years

About the Role

Wikpolt Softwares Private Limited is looking for a results-driven Digital Marketing Manager to manage our digital advertising, lead generation, online campaigns, and customer acquisition activities.

The ideal candidate should have hands-on experience with Google Ads, Meta Ads, lead generation, campaign optimization, analytics, and business growth.

Key Responsibilities

- Plan, create, manage, and optimize Google Ads and Meta Ads campaigns.
- Generate qualified leads for the company's software services, products, and other business offerings.
- Manage complete lead-generation campaigns from ad setup → lead acquisition → follow-up → conversion.
- Monitor advertising budgets, CPL, CTR, conversion rates, and overall campaign performance.
- Identify target audiences and create effective audience segments for different campaigns.
- Develop and execute digital marketing strategies to increase brand awareness and business enquiries.
- Analyze campaign performance using Google Analytics, Google Search Console, Meta Ads Manager, and other marketing tools.
- Coordinate with the sales/business development team to improve lead conversion.
- Track leads and identify opportunities to improve the quality and quantity of enquiries.
- Conduct competitor and market research to identify new advertising opportunities.
- Create and coordinate marketing creatives, ad copies, landing pages, and promotional content.
- Manage remarketing and retargeting campaigns.
- Prepare weekly and monthly reports on leads,



advertising spend, conversions, and ROI.
- Continuously test different audiences, creatives, offers, landing pages, and campaigns to improve performance.
- Support SEO, social media marketing, email marketing, and other digital marketing activities when required.

Required Skills
- Hands-on experience with Google Ads
- Hands-on experience with Meta Ads / Facebook Ads / Instagram Ads
- Strong understanding of Lead Generation
- Knowledge of Google Analytics and Search Console
- Understanding of CTR, CPC, CPL, CPA, ROAS, conversion rate, and campaign ROI
- Experience with landing pages and conversion optimization
- Good knowledge of social media marketing
- Basic understanding of SEO
- Strong analytical and problem-solving skills
- Good communication and reporting skills

Preferred Experience Experience in promoting software services, IT services, education, or technology businesses will be an advantage.

Performance Expectations The candidate will be expected to:

- Generate consistent and qualified leads.
- Manage advertising budgets efficiently.
- Improve campaign performance and reduce unnecessary ad spend.
- Increase enquiries and conversions.
- Provide explicit performance reports and actionable insights.
- Contribute directly to the company's customer acquisition and revenue growth.

Education: Any Degree,Diploma

How to Apply

Interested candidates can apply through Indeed with their updated resume

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits

- Flexible schedule
- Health insurance
- Paid sick time
- Provident Fund

Work Location: In person

📌 Digital Marketing Manager (Thycaud)
🏢 Wikpolt Softwares
📍 Thycaud