Company Description KonvertPlus helps businesses turn data into predictable, scalable growth by optimizing conversions, retention, and customer experience. The company designs data-driven growth systems that combine intelligence, automation, and strategy to deliver measurable results. As an official partner of Semrush, KonvertPlus provides deep marketing intelligence across SEO, paid search, content strategy, and brand tracking.

Through its partnership with BIRD, a leading email and omnichannel marketing platform, KonvertPlus enables automated campaigns, journey management, and real-time analytics to increase customer lifetime value and retention. The team partners with founders, CMOs, and growth leaders across SaaS, D2C, B2B, and e-commerce to transform marketing into a revenue engine.

Role Description The Digital Marketing Manager role at KonvertPlus is a full-time, on-site position based in Chennai. The person in this role plans and executes digital marketing strategies across channels, including paid search, social media, email, and content-driven campaigns, to drive growth and engagement. Day-to-day tasks include managing performance marketing campaigns, overseeing marketing automation workflows, tracking key metrics, and optimizing campaigns based on data insights.

The Digital Marketing

Manager collaborates with internal teams and partners to align digital initiatives with business goals, develop lead generation programs,



and improve customer acquisition and retention. This role also involves preparing performance reports, testing new growth tactics, and ensuring consistent brand presence across all digital touchpoints.

Qualifications

- Candidates should possess strong Digital Marketing and Marketing skills, with experience designing and executing integrated campaigns.
- Candidates should possess Social Media Marketing skills to manage, grow, and engage audiences across major platforms.
- Candidates should possess Lead Generation skills to build, optimize, and scale acquisition funnels and nurture campaigns.
- Candidates should possess Web Analytics skills to interpret data, track KPIs, and optimize campaigns for performance and ROI.
- Experience with marketing automation tools, CRM platforms, and performance tracking dashboards is beneficial.
- Robust analytical thinking, problem-solving abilities, and data-driven decision-making are expected.
- Excellent written and verbal communication skills, with the ability to collaborate across teams and present insights clearly.
- A bachelor’s degree in marketing, business, communications, or a related field, or equivalent practical experience, is preferred.
- Prior experience in managing multi-channel digital marketing campaigns for SaaS, D2C, B2B, or e-commerce businesses is an advantage.

📌 Digital Marketing Manager (Chennai)
🏢 konvertplus
📍 Chennai