- Job Summary

CreativeSkill Apparels Private Limited is looking for a senior and results-driven Digital Marketing Manager to lead our international digital marketing, B2B lead generation, customer acquisition, and revenue-focused marketing initiatives. The ideal candidate will have 10+ years of hands-on digital marketing experience, robust international B2B exposure, and proven expertise in SEO, AI Search, performance marketing, paid advertising, content marketing, LinkedIn marketing, CRM, marketing automation, and analytics.

This role requires a strategic thinker who can also execute campaigns, manage teams and agencies, analyze performance, and directly contribute to business growth.

Key ResponsibilitiesDigital Marketing & Growth Strategy

- Develop and execute the company's overall digital marketing and growth strategy aligned with business and revenue objectives.
- Drive international digital growth across the USA, UK, Europe, Australia, Middle East, and other global markets.
- Develop strategies for international B2B lead generation and customer acquisition.
- Identify new digital channels, markets, audiences, and growth opportunities.

SEO & Organic Growth
- Lead SEO, AEO, GEO, AI Search, Semantic SEO, and Entity SEO strategies.
- Develop and execute comprehensive content and organic growth strategies.
- Improve website visibility, organic traffic, search rankings, and qualified conversions.
- Conduct keyword, competitor, market, and search-intent research.
- Work on technical SEO, on-page SEO, content optimization, internal linking, and authority-building strategies.

Performance Marketing
- Plan, execute, and optimize campaigns across:
- Google Ads
- Meta Ads
- LinkedIn Ads
- Microsoft Ads
- YouTube Ads
- Optimize campaigns based on CPL, CAC, CPA, ROAS, conversion rate, and ROI.
- Manage advertising budgets and ensure efficient utilization of marketing spend.
- Develop and test new campaigns, audiences, creatives, landing pages, and conversion strategies.

B2B Lead Generation
- Develop LinkedIn and LinkedIn Sales Navigator strategies for international B2B prospecting.
- Build Account-Based Marketing (ABM) campaigns.
- Develop email marketing, outbound prospecting, lead nurturing, and remarketing campaigns.
- Build lead-generation funnels from awareness through qualification and sales opportunities.
- Coordinate with the sales team to improve MQL-to-SQL and lead-to-customer conversion.

CRM & Marketing Automation
- Develop and improve CRM, lead management, marketing automation, and lead-nurturing systems.




- Establish effective lead tracking, segmentation, follow-up, and reporting processes.
- Improve marketing and sales alignment through data-driven processes.

Analytics & Reporting
- Monitor and analyze performance using:
- Google Analytics 4 (GA4)
- Google Search Console
- Google Tag Manager (GTM)
- Looker Studio
- CRM Analytics
- Prepare regular marketing performance reports and management dashboards.
- Analyze campaign performance and identify opportunities for optimization.
- Track key metrics including leads, MQLs, SQLs, conversion rates, CPL, CAC, CPA, ROAS, and ROI.

Content, Branding & CRO
- Lead content marketing, social media, website, branding, and thought-leadership initiatives.
- Develop strategies for landing pages, website optimization, and Conversion Rate Optimization (CRO).
- Ensure consistent brand communication across digital channels.
- Collaborate with content, design, sales, and technical teams.

AI & Emerging Technologies
- Use AI tools and emerging technologies to improve SEO research, content creation, market research, campaign optimization, automation, and reporting.
- Explore emerging opportunities in AI Search, Generative Search, automation, and digital marketing technologies.
- Identify practical AI-driven solutions to improve marketing efficiency and productivity.

Team & Agency Management
- Lead, mentor, and manage the digital marketing team.
- Set KPIs, monitor productivity, and drive performance.
- Manage external agencies, freelancers, vendors, and marketing partners.
- Manage marketing budgets and ensure accountability for results.

Required Experience & Qualifications
- 10+ years of professional Digital Marketing experience, preferably with leadership or managerial exposure.
- Strong experience in International B2B Marketing and Customer Acquisition.
- Proven experience working with USA, UK, Europe, Australia, Middle East, or other international markets.
- Strong hands-on expertise in:
- SEO
- Google Ads
- Meta Ads
- LinkedIn Ads
- Email Marketing
- Content Marketing
- B2B Lead Generation
- CRM
- Marketing Automation
- Practical experience with LinkedIn Sales Navigator and ABM.
- Strong knowledge of GA4, Google Search Console,



Google Tag Manager, Looker Studio, SEMrush, and Ahrefs.
- Good understanding of AEO, GEO, AI Search, Semantic SEO, and Entity SEO.
- Experience managing marketing budgets, KPIs, performance reports, and ROI.
- Proven team leadership, mentoring, and agency/vendor management experience.
- Strong analytical, communication, presentation, and stakeholder-management skills.
- Ability to work independently and take ownership of business outcomes.

Preferred Qualifications
- Bachelor's or Master's degree in Marketing, Digital Marketing, Business Administration, Management, Communications, or a related field.
- MBA/PGDM in Marketing will be an advantage.
- Relevant certifications in Google Ads, Google Analytics, HubSpot, Meta, LinkedIn, or SEO will be an advantage.
- Experience in an international B2B, SaaS, IT services, apparel, textile, e-commerce, or service-based business setting is preferred.

Key Performance Indicators The candidate will be responsible for measurable outcomes including:
- Qualified B2B Leads, MQLs, SQLs, and Sales Opportunities
- Marketing-generated pipeline and revenue contribution
- Organic traffic and qualified organic conversions
- Search visibility and website growth
- CPL, CAC, CPA, Conversion Rate, ROAS, and Marketing ROI
- International market growth
- LinkedIn and email campaign performance
- Marketing funnel performance
- Team productivity and marketing efficiency

Why Join CreativeSkill?
- Opportunity to lead international digital marketing and growth initiatives
- Work across SEO, AI Search, Performance Marketing, B2B Lead Generation, CRM, Email Marketing, Content, and International Growth
- Direct involvement in strategic business growth and customer acquisition
- Opportunity to build and scale a global digital marketing engine
- High level of ownership and exposure to international markets

How to Apply Interested candidates can send their updated CV to [email protected].

Subject: Application – Digital Marketing Manager | 10+ Years | International Marketing

Pay: ₹70,000.00 - ₹100,000.00 per month

Ability to commute/relocate

- Nagpur, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Education:
- Bachelor's (Required)

Experience:
- Digital marketing: 10 years (Required)

Language:
- English (Preferred)

Location:
- Nagpur, Maharashtra (Preferred)

Shift availability:
- Day Shift (Preferred)

Willingness to travel:
- 75% (Preferred)

Work Location: In person

📌 Digital Marketing Manager (Nagpur)
🏢 Creativeskill Apparels
📍 Nagpur