Company: JUMCO

Location: Coimbatore, Tamil Nadu

Employment Type: Full-Time

Experience: 1–3 Years

Salary: ₹20,000–₹35,000 per month + Performance Incentives

About JUMCO

JUMCO is a growing grocery and food distribution business focused on supplying quality essential grocery products to businesses and consumers.

Our product categories include rice, dhals, pulses, atta, maida, grains and other essential grocery products.

We are building JUMCO as a modern, technology-driven grocery brand with a strong focus on online sales, digital lead generation and B2B/HORECA customer acquisition.

Job Purpose

We are looking for a hands-on Digital Marketing Specialist who can take ownership of JUMCO's digital presence and generate measurable business results.

The ideal candidate should be comfortable creating content, running digital campaigns, generating leads, analysing performance and continuously improving campaigns.

Key Responsibilities1. Social Media Management

- Manage JUMCO's Instagram, Facebook, YouTube and other relevant social media platforms.
- Develop and execute monthly content calendars.
- Create and coordinate Reels, posts, stories and promotional content.
- Develop product-focused, educational and customer-focused content.
- Identify trending content formats relevant to grocery and B2B food businesses.
- Work closely with the founder/promoter for personal-brand and business content.
- Monitor comments, messages and enquiries and ensure timely follow-up.

1. Performance Marketing

- Plan and execute Meta Ads campaigns.
- Manage Google Ads campaigns where relevant.
- Generate qualified leads for JUMCO's B2B/HORECA business.
- Run campaigns for hotels, restaurants, caterers, bakeries, canteens, retailers and other institutional buyers.
- Test different audiences, creatives, offers and landing pages.
- Monitor CPL, CTR, conversion rate, ROAS and lead quality.




- Optimise campaigns based on actual business results.

1. Lead Generation

- Generate online enquiries for JUMCO.
- Build campaigns specifically for B2B and HORECA customers.
- Develop WhatsApp-based lead generation campaigns.
- Maintain and improve lead funnels.
- Coordinate with the sales team to ensure leads are contacted and converted.
- Track source, status and conversion of digital leads.

1. SEO & Website

- Improve JUMCO's organic search visibility.
- Conduct keyword research.
- Create SEO-friendly website content and product/category pages.
- Improve Google Business Profile visibility.
- Identify opportunities to increase organic traffic and enquiries.
- Monitor Google Search Console and Google Analytics.

1. Content & Brand Building

Create content around:
- Grocery products
- Product quality
- Procurement and sourcing
- Price/value education
- Wholesale buying
- HORECA requirements
- Grocery market trends
- Behind-the-scenes operations
- Warehouse activities
- Founder/promoter content
- Customer stories
- Product comparisons
- Offers and promotions

The candidate should be able to convert business activities into engaging digital content.
1. Analytics & Reporting

Prepare weekly and monthly reports covering:
- Reach
- Engagement
- Followers
- Website traffic
- Leads generated
- Cost per lead
- Qualified leads
- Online enquiries
- Conversion rate
- Ad spend
- Revenue generated
- ROAS

The candidate should focus on business outcomes, not vanity metrics alone.

Required Skills

- Meta Ads Manager
- Google Ads
- Instagram
- Facebook
- YouTube




- Canva
- Basic video editing
- SEO
- Google Analytics
- Google Search Console
- WhatsApp marketing
- Lead generation
- Copywriting
- Content planning
- Basic Excel/Google Sheets

Preferred Skills Experience in any of the following industries is an advantage:
- FMCG
- Grocery
- Food distribution
- HORECA
- B2B
- E-commerce
- D2C
- Retail
- Wholesale

Candidate Profile We are looking for someone who is:
- Creative
- Data-driven
- Proactive
- Comfortable experimenting
- Robust in communication
- Willing to learn
- Interested in business growth
- Able to work independently
- Comfortable working with a fast-growing company

Most importantly, the candidate should be able to execute, not just prepare plans. Key Performance Indicators The candidate will be evaluated based on:

- Qualified leads generated
- Cost per qualified lead
- Website enquiries
- Online sales
- B2B/HORECA enquiries
- Social media growth
- Content performance
- Campaign ROAS
- Lead-to-customer conversion
- Overall contribution to JUMCO revenue

Compensation ₹20,000–₹35,000 per month + performance incentive

Higher compensation may be offered to candidates with proven experience in performance marketing and measurable lead/revenue generation.

How to Apply

Candidates should share

- Updated CV
- Previous campaign results
- Social media pages/accounts managed
- Portfolio of creatives/content
- Examples of Meta/Google campaigns handled
- Details of measurable results achieved

Candidates without practical hands-on experience may be asked to complete a short practical assignment during the selection process. Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits

- Cell phone reimbursement
- Commuter assistance
- Food provided
- Health insurance
- Internet reimbursement
- Life insurance
- Provident Fund

Work Location: In person

📌 Digital Marketing Manager (Coimbatore)
🏢 JUMCO
📍 Coimbatore